Tuesday, August 09, 2005

Web Design Pet Peeves

A study of 2,500 adult Internet users in United States reveals Web design features that annoy them when accessing commercial Websites. The implications are clear: more than 70% of visitors who are aggravated when viewing a Web page say they are less likely to make a purchase or even return to the Website!

So, what do visitors find annoying? Here are the top offenders:

  • pop-up ads
  • registration log-on pages
  • eye-catching Flash software

Additional "pet peeves" include the following:

  • dead links
  • confusing navigation
  • slow loading pages
  • ineffective site search tools

Web developers can use this research to educate clients on effective Website design. To review the details of this study access a press release issued by Hostway, an Internet Service Provider (ISP) and sponsor of the study.

Hostway is also sponsoring a free Web seminar entitled "How to Design a Consumer-Friendly Web Site" on Tuesday, August 16. It is designed to look at the business ramifications of these "pet peeves" and provide advice and resources for building appealing Web sites.


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