Saturday, March 19, 2011

SXSW Interactive Awards | 2011

This year's South By Southwest Interactive (SXSW) festival offered a showcase of trends in interactive design.

Taking home the Best of Show award was The Wilderness Downtown, the HTML5 experiment featuring the music of Grammy Award winning Arcade Fire. If you have not yet experienced the capabilities of HTML5 video coding technology, download Google Chrome and witness the future of interactive design.

Awards were handed out in 17 categories. The Film/TV category showcased Collapsus: The Energy Risk Conspiracy. Collapsus is a transmedia project that combines interactivity, animation, fiction, and documentary. The following three-minute video provides an overview of this emerging transmedia trend.

Collapsus Walkthrough from SubmarineChannel on Vimeo.

SXSW Interactive Awards Categories

Here are the 2011 award winners by category.

Activism: The Tiziano Project | 360° Kurdistan

Amusement: Most Awesomest Thing Ever

Art: The Johnny Cash Project

Business: Get Satisfaction

Classic: The Onion

Community: iFixit

Educational Resource: Rosetta Stone Version 4 TOTALe™

Experimental: Isle of Tune

Film/TV: Collapsus: The Energy Risk Conspiracy

Kiosk/Installation: Unilever - Smile Activated Vending Machine

Mobile: Airbnb

Motion Graphics: Record Tripping

Music: The Wilderness Downtown

Personal: JKVC Interactive & Print Design

Social Media: Conan O'Brien Presents: Team Coco

Student: FeedSpeaker

Technical Achievement: AP Timeline Reader

Special Honors

People's Choice: Groupon

Breakout Digital Trend: GroupMe

Speaker of the Event: Jane McGonigal

Digital Campaign of the Year: Old Spice: Smell Like a Man, Man

Best of Show: The Wilderness Downtown

For additional creative ideas check out The Finalists at the SXSW website.

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