2008 IT Salary & Skills Report

The national average salary for an information technology (IT) worker with a college degree is $76,400. The national average salary for an IT worker with a certificate or degree from a technical school is $65,700.

The average pay for an IT worker in Boston, regardless of education or training, is $75,500.

This data is presented in a newly released survey of more than 7,000 IT professionals coordinated by Global Knowledge and TechRepublic.

In addition to salary, nearly 50% of respondents receive a bonus and annual bonuses average nearly $4,000.

Average Salary by Job Function

Here are the average salaries by job function for Web-related professionals:

• Project Leader | $90,800
• Database Manager | $87,300
• Database Administrator | $78,500
• E-business Specialist | $77,400
• Database Analyst | $70,000
• Web / Internet | $62,700

Certifications

The most popular certifications are offered by Microsoft, as selected by 34% of respondents.

Those Web professionals who hold a CIW (Certified Internet Web Professional) certification earn, on average, $71,000.

Demographics

Here are a few demographics from the survey:

• average age | 43
• years in IT | 14
• male vs. female | 3:1 ratio

Nearly 80 percent of respondents were either "very" or "mostly" satisfied with their career choice.

Concerns

What concerns IT professionals the most?

• "Keeping up with skills" | 57%

Experience

By far the single most important factor in determining salary is experience within the field. Survey results broken down by experience reveal the following salary data for those workers transitioning into technology with less than two years of experience:

• 25 and under | $39,800
• 26 - 35 | $45,600
• 46 - 55 | $46,100
• 56 and over | $44,700

Turnover

Nearly one in four respondents stated they are considering changing employers within the next year. The full cost to replace a professional is 150% of annual salary. Therefore, a company will have to invest $110,000 to replace a worker valued at $74,000. These costs include recruiting, vacancy costs, productivity losses and training.

Conclusion

The survey concludes as follows:

"The level of your success in satisfaction and in salary is a direct result of your investment in yourself. The demand for the IT professional is increasing, but since critical technical skills are constantly changing, long-term success is achieved by broader education and experience."

A full copy of the report is available from TechRepublic. Registration is required and it is free.

Boston Market -- March, 2008

"IT employment remains strong . . . demand for IT professionals remains robust," according to Mark Roberts, CEO of the National Association of Computer Consultant Businesses (NACCB).

NACCB Survey

Information Technology (IT) employment reached an all-time high in December 2007 and was essentially unchanged in January 2008. On a year-over-year basis, IT employment grew nearly eight percent from January 2007. More than 3.8 million workers are employed in the IT marketplace in the United States. A press release (pdf) is available for review.

CIO Survey

In addition, recruiting skilled IT workers remains a challenge for many Chief Information Officers (CIOs), according to a new survey developed by Robert Half Technology.

CIOs were asked the following question:

"Of the following staffing issues within the IT department, which do you consider to be your greatest challenge as a CIO?"

The top two responses were as follows:

• Finding skilled technology professionals (24%)
• Providing staff with adequate professional development resources to keep skills current (23%)

Beantown Web Findings

These two surveys confirm Beantown Web's findings that the technology marketplace in the greater Boston area remains strong, despite an apparent slowdown in the economy.

The monthly Beantown Web survey of the Top 20 Web Technologies in Boston reveals that 18 of the top 20 skills all posted increases in job postings from early February to early March. The only two skills that were mentioned less frequently in job postings were Perl and PHP. This may be partially reflective of Microsoft's marketing efforts to promote ASP.NET as an alternative server side scripting environment.

The Big Winner

Ajax was the biggest mover of the month jumping three spots from #16 to #13. Ajax was mentioned in 40 more job descriptions this month than last!

The Top 20 Web Technologies in Boston can be found in the right-hand column along with a new indicator of movement (up or down) from the previous month.

Training Opportunities

Adobe officially launched Flex 3.0 and AIR 1.0 late last month. While these technologies hold long-term promise for Web developers, neither skill demonstrates a strong demand currently. Neither skill cracks the Top 40 with Adobe Flex being mentioned in only 10 job descriptions and Adobe AIR mentioned in zero. Nonetheless, check out Adobe Developer Week 2008 to learn more about online training opportunities for these technologies.

On the other hand, SQL Server, C# and ASP.NET remain three of the Top 10 Web skills most in-demand. To get an overview of how these technologies work together to create interactive Web-base applications, check out a FREE online course offered at the HP Learning Center.

ASP.NET 2.0: Building Applications offers the following lessons beginning this week:

• Lesson 1: Take advantage of ASP.NET
• Lesson 2: Designing an ASP.NET application
• Lesson 3: ASP database tutorial: design your database
• Lesson 4: Create a connection to your database and retrieve data
• Lesson 5: Manipulate data
• Lesson 6: Understand application security and deployment, and widgets
  

NOTE: The Center for Digital Imaging Arts is announcing a new Web Developer certificate program at its campus in Waltham this Saturday at 10:00 am.

FREE Web Development Software

"Through DreamSpark, we are providing professional software development and design tools to university students around the world as a download at no cost."

Bill Gates | San Jose Mercury News | February 19, 2008

Introducing DreamSpark

With those words Microsoft launched DreamSpark in 11 countries including the United States. College students who want to learn programming such as ASP.NET can now do so without the burden of purchasing proprietary software tools.

Web developers in training will receive free, fully functional software from Microsoft, just for the asking! Here are the tools available for FREE download:

• Visual Studio 2008, Professional Edition
• SQL Server 2005
• Expression Studio
• Windows Server 2003, Standard Edition
• XNA 2.0 Game Studio

One Billion Served

Bill Gates is concerned about the future. "During the last decade, the number of college students who study math and science in the United States has declined dramatically", according to Gates. "Today, there simply aren't enough people with the right skills to fill the growing demand for computer scientists and computer engineers."

The giveaway is now available to more than 35 million college students. As the program expands, up to one billion students worldwide could gain free access to Microsoft's development tools, according to an article in The Stanford Daily.

To learn more about the software giveaway check out a Bill Gates interview on Channel 8, Microsoft's internal communication network. You'll need Microsoft's Silverlight software to view this interview. Alternately, you can access a Flash version on YouTube.

The Future is Now

Thus begins what could become the greatest transfer of Web development knowledge from one generation to another that the world has ever witnessed.

If you are a student, now is the time to begin learning SQL Server, C# (C "sharp") and ASP.NET, three of the Top 10 Web Technologies in Boston (see right-hand column for links to more than 1,000 job vacancies that list these skills).

If you are a parent of a teenager, now is the time to ask your child's high school administrators and teachers about their plans to introduce Microsoft tools into the educational curriculum. (Microsoft is expected to extent the software giveaway to high schools later this year.)

If you are neither a student, nor a parent, and still want to expand your career options, you can attend a FREE Microsoft Launch Event in your area and receive FREE Web Development software. The Boston event will be held Tuesday, March 18.

MHTC's Annual Business Climate Survey

Technology CEOs in Massachusetts remain confident in the state's economy.

Waltham-based Massachusetts High Technology Council (MHTC) released it Annual Business Climate Survey at last week's 2008 Annual Meeting and here are the findings.

Survey Says

Highlights include the following:

• 64 percent of participating CEOs expect job expansion this year
• only 7 percent anticipate work force reductions at their company

More than three out of four CEOs surveyed (76 percent) felt Massachusetts was an "outstanding" or "good" place to run a technology firm.

According to the survey, CEOs at technology companies place education reform at the top of the list of priorities. The Massachusetts technology economy will continue to be vibrant only to the degree that an adequate pool of trained technology professionals enters the workforce. Workers who continue to upgrade their technology skills should excel in the current high tech economy.

The annual survey has been conducted since 1987. To learn more access a story in Mass High Tech: The Journal of New England Technology.

MHTC Council Members

The MHTC council membership is comprised of 99 organizations in Massachusetts. These organizations are most likely to be hiring technology professionals in 2008:

• Abbott Laboratories Inc. Worcester
• Advanced Electron Beams Wilmington
• Allegro Microsystems, Inc. Worcester
• Altria Corporate Services, Inc. Milford
• Amgen, Inc. Cambridge
• Analog Devices, Inc. Norwood
• Analogic Corporation Peabody
• AstraZeneca Pharmaceuticals, LP Westborough
• Avant Immunotherapeutics Needham
• BAE Systems Acton, Burlington, Lexington, Pittsfield
• Bentley College Waltham
• Biogen Idec Cambridge
• Boston Foundation Boston
• Boston Scientific Corporation Natick
• Boston University Boston
• Canaccord Adams Inc. Boston
• Carruth Capital, LLC Westborough
• Charles River Ventures Waltham
• Choate Hall & Stewart, LLP Boston
• Cognex Corporation Natick
• Comcast ?
• Communications & Power Industries, Inc. Beverly
• Constellation NewEnergy Boston
• Cubist Pharmaceuticals, Inc. Lexington
• Deloitte Boston, Waltham
• Doubletree Guest Suites ?
• Draper Laboratories Cambridge
• Dynamics Research Corporation Andover
• EMC Corporation Hopkinton
• EnerNOC, Inc. Boston
• Entegris, Inc. Billerica
• Ernst & Young LLP Boston
• Feeley & Driscoll Boston
• Fidelity Investments Boston
• FIRST Manchester, NH
• Foster-Miller, Inc. Waltham
• Fraen Corporation Reading
• General Dynamics Needham
• Genzyme Corporation Cambridge
• GlaxoSmithKline Newton, Westborough
• Goodwin Procter LLP Boston
• Harvard Pilgrim Health Care Wellesley
• Headwall Photonics, Inc. Fitchburg
• Hewlett-Packard Company Cambridge
• IBM Littleton
• InterSense, Inc. Bedford
• JACO Inc. Franklin
• Konarka Technologies, Inc. Lowell
• KPMG LLP Boston
• Kronos Incorporated Chelmsford
• kSARIA Lawrence
• Lahey Clinic Hospital, Inc. Burlington
• Lilliputian Systems Cambridge
• Lockheed Martin Sippican Marion
• L. S. Starrett Company Athol
• Massachusetts Port Authority East Boston
• McCarter & English, LLP Boston
• Mercury Computer Systems, Inc. Chelmsford
• Millipore Corporation Billerica
• MIT Lincoln Labs Lexington
• MITRE Corporation Bedford
• MKS Instruments, Inc. Andover
• National Grid USA Northborough
• North Bridge Venture Partners Waltham
• NSTAR Westwood
• OATSystems, Inc. Waltham
• Pfizer, Inc. Cambridge
• Philips Medical/Cardiac & Monitoring Systems Andover
• PricewaterhouseCoopers Boston, Cambridge
• Riverside Partners Boston
• Rohm & Haas Electronic Materials, LLC Marlborough, North Andover
• Satcon Technology Corp. Boston
• Schott North America Southbridge
• Scully Signal Company Wilmington
• Senior Aerospace Metal Bellows Sharon
• SolidWorks Corporation Concord
• Skyworks Solutions, Inc. Woburn
• SourceOne Boston
• Sovereign Bank Reading
• Stratus Technologies, Inc. Maynard
• Sullivan & Cogliano Waltham
• Tatum, LLC Newton
• TD Banknorth Insurance Group Andover
• Temptronic Corporation Sharon
• Teradyne, Inc. North Reading
• Textron Systems Wilmington
• Thermatron Engineering, Inc. Methuen
• Thermo Fisher Scientific Worcester
• TIAX LLC Cambridge
• University of Massachusetts Amherst
• Varian Semiconductor Equipment Associates, Inc. Gloucester
• Vertex Pharmaceuticals, Inc. Cambridge
• Waters Corporation Milford
• Wheelock College Boston
• William George Associates Georgetown
• Windward Investment Management Boston
• Worcester Polytechnic Institute Worcester
• Wyeth Pharmaceuticals Andover, Cambridge
• Zoran Corporation Burlington

Boston Market -- February, 2008

Evidence continues to reveal a slowing in the U.S. economy.

AIGA Design Leaders Confidence Index

AIGA is "the professional association for design." Graphic Design and Web Design professionals belong to this organization.

The AIGA Design Leaders Confidence Index is a quarterly survey of influential members constructed to provide a snapshot of the current conditions within the design economy.

The index has dropped substantially during the last two quarters indicating a slowdown in design-related opportunities.

Despite this drop in confidence AIGA claims the design economy is expected to outperform the national economy in 2008.

Source: AIGA

According to a press release, " . . . only one-third of respondents feel [business] will decline in the next six months. Only one in four reduce their likelihood of hiring new employees."

Graphic Design vs. Web Design

A quick look at the Boston Market for technology talent reveals the following job opportunities at Boston.com:

• Graphic Designer [ 34 ]
• Web Designer [ 27 ]

Still, Web Developer opportunities surpass combined Graphic Design and Web Design opportunities by nearly 50%:

• Web Developer [ 89 ]

This analysis, however, is crude since most organizatiions are looking for a basket of skills and don't necessarily rely on labels when searching for talent. A more precise method is to search on technical skills mentioned in job descriptions, not job titles.

Web Development

A keyword search on technology skills most in demand reveals that the only two traditional Graphic Design skills to land in the Top 20 are as follows:

• Photoshop [ #11 ]
• Illustrator [ #19 ]
  

Traditional Web Design skills offer greater opportunities as follows:

• JavaScript [ #6 ]
• Flash [ #13 ]
  
• HTML + CSS [ #17 ]
  

The remaining 15 skills, while not exclusively Web-related, do reflect skills commonly affiliated with Web Development, including programming and databases, both in an open source and a Microsoft environment. These skills have been updated for February and are listed in the right-hand column under Top 20 Web Technologies in Boston.

Developer's Note: The chart for this article was developed using Google's Chart API. Developers who want to add simple charting functionality to their Web projects should check it out.

Dice 2007 Annual Salary Survey

The average information technology (IT) worker in the U.S. earns a salary of $74,600. Web Developer/Programmers average slightly less at $68,600.

Boston Metro Area

Salaries in the Boston metro area are higher than the nationwide average. In fact, Boston is the second highest paying metro area behind Silicon Valley with an average IT salary of $83,500. So, the average salaries for Web Developer/Programmers in the greater Boston area are likely to be higher than the $68,600 national average.

This salary information was released this week as part of the Dice 2007 Annual Salary Survey that encompasses more than 19,000 technology professionals. Dice is "the career hub for tech insiders." A press release (pdf) is available for review.

Survey Highlights

Technology professionals continued to be in high demand in 2007, with an annual average unemployment rate of 2.1 percent -- less than half the national average.

Even entry level tech workers fared better than many entry level employees in other industries. The nationwide average starting salary for entry level tech workers is $41,500.

Those technology workers with the highest average pay increases in 2007 possessed skills in the area of e-commerce.

Six Figure Salaries

For the first time in the history of the survey, two job titles averaged more than $100,000 in base salary. These titles were as follows:

• IT Managers
• Project Managers

Conclusion

Technology professionals are valued in today's marketplace, despite an apparent slowdown in the economy. Web technology professionals who want to maximize employment options in 2008 should focus on adding value by seeking out opportunities in the following three areas:

• assume responsibility for managing a technology project from start to finish
• gain supervisory experience by leading others
• join a team involved in developing an e-commerce website

Boston Market -- 2008, First Quarter

Massachusetts ranks 49th in the creation of jobs during the last six years. The only state creating fewer jobs is Michigan. Ouch!

The source for this statistic is a report issued late last year by MassINC. A summary of this report, as it relates to high technology jobs, is available from Dice -- The Career Hub for Tech Insiders. [ Readers in other metropolitan areas can access a Local Market Report specific to your city. ]

Dice Quarterly Market Report

According to Dice, the number of Boston area technology job listings dropped nine percent in the fourth quarter. Listings declined in December -- the first drop since June. Seasonal factors are partially to blame.

Now that we are entering a traditionally strong period for hiring, what can technology workers expect in 2008?

The Dice report provides insight into the current demand witnessed by Sapphire Technologies, an IT recruiting firm. Boston office Branch Manager, Terry O'Leary, sees a demand for the following technology professionals:

• project managers
• business analysts
• systems administrators
• software developers (J2EE and .NET)

This projection reflects the Top 10 ranking of technology skill sets requested by employers when posting jobs on Dice.com during the fourth quarter of last year.

Top 20 Web Technologies

The Top 20 Web Technologies in Boston have been updated for January and are listed in the right-hand column. This list is derived from Web-related keywords placed in the search engine at Boston.com which uses Monster.com to manage its job postings.

Beantown Web's analysis (right-hand column) includes common Web design and development technologies such as HTML [ #4 ], JavaScript [ #7 ] and CSS [ #12 ].

Comparison

The Dice Top 10 IT Skills Sets list includes three Microsoft-centric Web-related technologies:

• .NET [ #4 ]
• SQL Server [ #7 ]
• C# [ #10 ]
  

The Beantown Web list also includes three Microsoft-centric Web-related technologies in the Top 10:

• SQL Server [ #5 ]
• C# [ #8 ]
• ASP.NET [ #10 ]

Implications

The Boston marketplace appears to offer greater opportunities to technology professionals equipped with Web-related skills that include programming and database expertise.

As Web 2.0 continues to filter into mainstream business, the demand for dynamic, data-driven Website building skills will likely continue. In particular, Microsoft's approach to Web-related interactivity is well-received by those organizations that have already standardized on Microsoft's productivity tools.

Learn more about these Microsoft tools by attending a Microsoft Launch Event in your city.

The Crunchies -- Winners

Boston came up short at The Crunchies. Last night's inaugural ceremonies were held in San Francisco and no Massachusetts-based company walked away with a Crunchie.

The award is designed to recognize and celebrate the most compelling startups, internet and technology innovations of the year. Web designers and developers can stimulate their innovation juices by reviewing the 20 best of the best . . .

2007 Winners

Best Overall:

• Facebook -- revolutionizing social networking

Best Technology Innovation / Achievement:

• Earthmine -- a spatially accurate, 3D inventory of our world

Best Clean Tech Startup:

• Tesla Motors -- an electric car with pizzazz

Best Video Startup:

• Hulu -- current primetime programming direct to your computer screen

Best User-generated Content Site:

• Digg -- users vote on the best online content

Best Mobile Startup:

• Twitter -- tell your friends what you are doing instantly

Best International Startup:

• Netvibes -- personalized Web portal

Best Consumer Startup:

• Meebo -- instant message anywhere, anytime from one website

Best Enterprise Startup:

• Zoho -- comprehensive suite of online business applications

Best Design:

• SmugMug -- priceless professional photos

Best New Gadget/ Device:

• Apple iPhone -- who wouldn't want one?

Best Business Model:

• Zazzle -- on-demand factory of consumer goods

Best Bootstrapped Startup:

• Techmeme -- digging up the news before it becomes news

Best Startup Founder:

• Mark Zuckerberg (Facebook) -- Harvard's second most famous drop-out

Best Startup CEO:

• Toni Schneider (Automattic) -- open-source evangelist focused on simplifying the blogosphere

Best New Startup:

• iMedix -- a healthcare community of people helping people

Most Likely to Succeed:

• Automattic (WordPress) -- blog hosting, spam-fighting service

Best Use of Viral Marketing:

• StumbleUpon -- discover new websites by sharing your favorites with others

Best Time Sink Site:

• Kongregate -- XBox LIVE for casual games

Most Likely to Make the World a Better Place:

• DonorsChose -- connecting classrooms in need with interested donors

Additional details can be found at TechCrunch, one of four blog co-hosts of the event. Check out a video of the award proceedings.

Highlights of the evening include a live performance of Here Comes Another Bubble by The Richter Scales, a parody of Billy Joel's We Didn't Start The Fire.

Web Innovators Group | WebInno16

If you are interested in previewing the latest innovations on the Internet and mobile devices, check out the next gathering of the Web Innovators Group.

This 16th installment (WebInno16) will feature the following presentations:

Main Dishes

• Make Me Sustainable | providing individuals and businesses with the tools necessary to identify and accomplish environmentally responsible goals


• SpotScout | helping individuals and communities solve parking problems by sharing timely information on space availability ahead of destination arrival


• Urban Interactive | discovering the secrets of a city with an interactive sight-seeing adventure
  

Side Dishes

• My Happy Planet | learn a language -- make friends -- have fun


• Survol | quickly move content to your customers' mobile workers


• Glassbooth | creating innovative ways to access political information
  


• MoFuse | mobilize your website or blog by using our WYSIWYG editor


• Buildium | online property management software


• Socrato | test preparation getting smarter

Details

Tuesday, January 29, 2008, 6:30 pm

Royal Sonesta Cambridge

Registration is FREE and the networking could prove invaluable! Check out the Attendee List of pre-registrants.

MySQL Acquired

MySQL has agreed to be acquired by Sun Microsystems for $1 billion. A press release provides details. Check out Johnathon's Blog for further details from Sun's CEO.

MySQL is the "M" in LAMP [ Linux | Apache | MySQL | PHP ], an acronym used to represent a common, interrelated stack of open source technologies employed in Web development environments. For example, MySQL is the back-end enterprise-scale database used to power Google, Facebook and many other popular Web 2.0 applications.

The Big Three

According to Gartner, Inc. the Big Three in the world of relational databases are as follows:

• Oracle (Oracle)
  
• SQL Server (Microsoft)
• DB2 (IBM)

These three database systems account for the bulk of worldwide sales. MySQL has become popular as an open source (free) alternative.

Database Trends

In terms of job opportunities Indeed's Job Trends service reports that MySQL trails the Big Three in number of job opportunities:

However, when viewed on a relative scale, MySQL job opportunities have demonstrated a robust growth curve:

Implications

Sun now owns two of the Top 20 Web Technologies:

• Java [ #3 ]
  
• MySQL [ #16 ]
  

[ Note: See links to Boston job opportunities for these and other technologies in the right-hand column. ]

Look for Sun to aggressively market MySQL as a cost-effective enterprise database alternative to the Big Three. This acquisition will likely mean expanding opportunities for developers with MySQL knowledge and experience.

If you are new to MySQL, consider placing your name on the waiting list to be notified of the next session of PHP & MySQL: Building Web Applications at the HP Learning Center.

Beantown Web will continue to monitor MySQL job trends and report on changes over time as part of the Boston Market series of reports.

Microsoft Launch Event

Microsoft is launching three new products that directly impact the Web development community. These three products are as follows:

• Windows Server 2008
• Visual Studio 2008
  
• SQL Server 2008

December 2005

The last time Microsoft coordinated upgrades for Visual Studio and SQL Server (2005 versions) was December 2005. The Web server market share at the end of 2005 clearly favored open source solutions, namely Apache:

December 2007

Fast forward two years and the marketplace has changed considerably. The Web server market share at the end of 2007 reveals that Microsoft has clearly made its Web services initiative (aka .Net) a marketing priority:

Implications

It should be no surprise that .Net is one of The 8 Hottest Skills for '08. Windows Server 2008, Visual Studio 2008 and SQL Server 2008 are three tool sets used in developing ASP.NET and Ajax applications.

As Microsoft gears up to promote its latest Web services offerings, it will likely continue to capture market share from its open source competitors, especially in mid- to large size companies. Microsoft may even overtake LAMP (Linux | Apache | MySQL | PHP) and become the preferred Web hosting environment by the end of 2008!

Heroes Happen Here

Microsoft is coordinating a nationwide tour called Heroes Happen Here to promote the 2008 upgrade to its popular Web development tools. The tour kicks off in Los Angeles at the end of February. Registration is now open for most dates extending through May and covering more than 60 cities.

The Boston date is Tuesday, March 18, 2008. The event will be held at the Boston Convention & Exhibition Center.

Register now! This FREE event will fill up fast.

2008 Job Forecast, Part 4

Beantown Web presents a series of Special Reports on the prospects for work for Web technology professionals in 2008.

• Part 1 focuses on big-picture hiring trends for 2008
• Part 2 focuses on non-entry level skills in demand in 2008
• Part 3 focuses on information technology skills in demand for 2008
• Part 4 focuses on non-technical skills in demand for 2008

Part 4

The non-technical skills that are in big demand, according to chief information officers (CIOs), recruiters and information technology (IT) staffing specialists include the following:

• project management
• financial analysis
• communications

"Companies love finding employees who can make sure that technology is being used to deliver business value," says Matt Colarusso, Woburn (MA) Branch Manager with Sapphire Technologies, the fourth largest IT staffing company in the United States.

"They are always looking for people who can communicate, who can bring together the technical side with the business side and the customer side, " stated Colarusso in a Network World article entitled IT Job Skills that Matter Now.

Assignment #1: Prepare a list of examples where you have applied project management, financial analysis, and/or communication skills to a Web technology project.

Strong IT Leaders

In addition, the three deliverables that IT leaders need to demonstrate in order to earn promotions in 2008 are as follows:

• run the IT department like a profit and loss center
• generate ideas for business growth
• solve business problems

Details are available in 2008: The Year Only the Strong IT Leaders Survive.

If you are looking to expand your technology career in 2008 and want to initiate a dialog with an information technology leader, either for informational purposes or during a formal interview process, then a must-read document is The State of the CIO '08 (pdf), available for free download from CIO.com.

Assignment #2: Prepare a list of examples where you have demonstrated profit/loss responsibility, business growth idea generation and/or business problem solving techniques as part of a Web technology project.

The Bottom Line

The bottom line is that technology is a tool kit that gets utilized to support the business enterprise. A technology professional who wants to thrive in an uncertain business climate must learn quickly to think like a business professional who happens to have technical skills.

Before initiating any networking opportunity in 2008 review your list of six non-technical examples from the above two assignments. By being prepared to discuss the non-technical value you can add to an enterprise, you can elevate yourself above your peers, even if you don't currently possess the The 8 Hottest Skills for 2008.

2008 Job Forecast, Part 3

Beantown Web presents a series of Special Reports on the prospects for work for Web technology professionals in 2008.

• Part 1 focuses on big-picture hiring trends for 2008
• Part 2 focuses on non-entry level skills in demand in 2008
• Part 3 focuses on information technology skills in demand for 2008
• Part 4 focuses on non-technical skills in demand for 2008

Part 3

"There is a distinct shortage of certain IT [skills], and that shortage seems to be growing," according to Neill Hopkins of the The Computing Technology Industry Association Inc. (CompTIA).

" . . . demand is red-hot right now . . . " for people with Web 2.0 skills according to Katherine Spencer Lee, executive director at Robert Half Technology.

The skills that make this in-demand list include the following:

• Ajax
• .NET
• XML
• PHP

These are just two comments from industry leaders in the field of recruiting technology professionals. The above four skills highlight the continuing trend away from static Web page development toward dynamic Web development that involves scripting and data access.

In addition to "programming/application development" seven other technology trends for 2008 are listed below:

1. Programming/application development
2. Project management
3. Help desk/technical support
4. Security
5. Data centers
6. Business knowledge
7. Networking
8. Telecommunications

Forecast 2008

For details access The 8 Hottest Skills for 2008 as presented by Computerworld. This article is one of 18 featured in Forecast 2008: IT Trends & Predictions for the New Year.

Training 2008

While it can be a challenge finding quality, low-cost training opportunities to learn Web 2.0 skills, the best option is the following:

• XML: Introduction

This FREE online course is available from the HP Learning Center and begins Thursday, January 10. Additional Web 2.0 courses that will begin later this year include the following:

• PHP & MySQL: Building Web Applications
• ASP.NET 2.0: Building Applications

2008 Job Forecast, Part 2

Beantown Web presents a series of Special Reports on the prospects for work for Web technology professionals in 2008.

• Part 1 focuses on big-picture hiring trends for 2008
• Part 2 focuses on non-entry level skills in demand in 2008
• Part 3 focuses on information technology skills in demand for 2008
• Part 4 focuses on non-technical skills in demand for 2008

Part 2

" . . . it will be a solid start to the year when it comes to hiring in the United States," according to the

Chairman & CEO of Manpower Inc.

Of the U.S. employers surveyed by Manpower, nearly twice as many expect to add to their payrolls (22%) as to reduce staff levels (12%) during the first quarter of 2008.

" . . . hiring plans are relatively stable from three months ago and just slightly softer compared to last year at this time," according to the President of Manpower North America. "You might say that employers are getting one less latte a week -- but they are still going to the coffee shop regularly."

Results are based on interviews with more than 14,000 public and private employers in 460 market areas across the U.S. Among survey participants, those in Northeast are least optimistic.

While the hiring trend in the Northeast has a downward bias, it remains positive.

If you have the IT Skill Sets that Manpower Professional is currently experiencing a demand for, feel free to contact them at one of their Massachusetts offices:

• Boston
• Southborough

Access a press release from Manpower for details of their survey summarizing projected hiring plans by U.S. employers in the first quarter of 2008.

Part 3 of this 2008 Job Forecast will focus on IT skills in demand in 2008.

Leadership Skills in Demand

“The shortage of skilled executives who are being groomed to succeed existing ones is real and it may threaten the ability of many firms to achieve their long-term strategic objectives,” according to a representative of the Society for Human Resource Management (SHRM).

According to an online survey of 526 executives, the five most significant future challenges facing companies regardless of size, location or industry were:

1. Succession Planning
2. Recruiting and Selecting Talented Employees
3. Engaging and Retaining Talented Employees
4. Providing Leaders with Skills to be Successful
5. Rising Health Care Costs

A press release is available for review from the Society of Human Resource Management (SHRM).

Conclusion

If you are seeking a new opportunity in 2008, organizations will likely respond to your inquiry if you can demonstrate that you are a talented employee. While talent means different things to different people, consistent, above-average work results will help you stand out from your peers and potential competition.

In addition, demonstrating that you have leadership potential and can move up in the organization can open doors in organizations that are concerned about developing future leaders.

It is no coincidence that business leaders are gravitating toward business books that focus on developing talent and leadership. The current BusinessWeek Best Seller List is populated by books written by experts who provide answers to help solve the five challenges listed above.

Reading books that business executives read can help give you an edge in the next interview. If you are looking for guidance in developing your business skills, check out upcoming Beantown Web issues that will offer reviews of BusinessWeek Best Sellers, starting with Launching a Leadership Revolution.

2008 Job Forecast, Part 1

Beantown Web presents a series of Special Reports on the prospects for work for Web technology professionals in 2008.

• Part 1 focuses on big-picture hiring trends for 2008
• Part 2 focuses on non-entry level skills in demand in 2008
• Part 3 focuses on information technology skills in demand for 2008
• Part 4 focuses on non-technical skills in demand for 2008

Part 1

CareerBuilder.com surveyed more than 3,000 hiring managers and human resource professionals about their hiring plans for the first quarter of 2008.

On average, nearly one out of three employers (32 percent) plan to increase their number of full-time, permanent employees in 2008. Only eight percent plan to decrease staff levels in 2008.

Hiring By Industry

Some industries are expected to create jobs at a faster rate than other industries. In particular, above average job creation is expected in the following industries (percentage of employers expected to add full-time, permanent employees in 2008):

• Information Technology (45 percent)
• Professional and Business Services (45 percent)
• Transportation and Utilities (37 percent)
• Financial Services (34 percent)

Eight Major Trends

Here are eight trends you can use to your advantage when exploring work opportunities in 2008:

1. Bigger Paychecks
2. More Flexible Work Arrangements
3. Screening Candidates Via the Internet
4. Rehiring Retirees
5. Diversity Recruitment
6. Freelance or Contract Hiring
7. More Comprehensive Healthcare Benefits and Special Perks
8. Career Advancement

You can learn more about these trends by accessing a press release from CareerBuilder.com. Then, identify the three trends that you feel you can use to your personal advantage when exploring opportunities in the New Year and develop strategies to capitalize on these trends.

Conclusion:

Once again, the information technology sector is expected to lead the way in creating new jobs in 2008. Workers with the most in-demand technology skills are expected to have less trouble securing work in the New Year regardless of which way the economy turns.

Beantown Web will highlight the most in-demand technology skills for 2008 in future parts of this 2008 Job Forecast Special Report.

The Crunchies 2007

The 2007 Crunchies is the first annual competition and award ceremony to recognize and celebrate the most compelling start ups, Internet and technology innovations of the year.

Best of all, you get to choose who wins!

More than 82,000 nominations were placed for thousands of individual start ups. The top start ups in each of twenty categories have made it to the final vote.

Massachusetts Crunchies

Only two Massachusetts companies made the final cut -- only two!

Best clean start-up:

• A123Systems | Watertown

Most likely to make the world a better place:

• One Laptop Per Child | Cambridge

The Finalists

Here are 20 award categories with five nominees in each category:

• Best technology innovation / achievement
  
• Best bootstrapped start-up
  
• Best new gadget / device
  
• Best business model
  
• Best design
  
• Best enterprise start-up
  
• Best consumer start-up
  
• Best mobile start-up
• Best international start-up
  
• Best user-generated content site
  
• Best video site
  
• Best clean tech start-up
  
• Best use of viral marketing
  
• Best time sink site
  
• Most likely to make the world a better place
  
• Most likely to succeed
• Best start-up founder
  
• Best start-up CEO
  
• Best new start-up of 2007
• Best overall
  

The last day to vote is Thursday, January 10.

2008 Salary Guide

"Companies are investing in a range of technology initiatives, including Web 2.0 development . . .", according to Katherine Spencer Lee, executive director of Robert Half Technology (RHT).

RHT publishes a Hiring Index and Skills Report, a quarterly technology analysis based on interviews with more than 1,400 CIOs randomly selected from U.S. companies with 100 or more employees.

Hiring Projections

Nationally, CIOs project a 10% positive differential in hiring during the first quarter:

• increase staff (13%)
• decrease staff (3%)
  

In the Boston metro area, CIOs predict a more moderate 4% positive differential in hiring during the first quarter:

• increase staff (7%)
• decrease staff (3%)

IT Skills in Demand

According to the report, the following Web development (Web 2.0) skills are in-demand by CIOs:

• database management (Oracle and Microsoft SQL Server) (59%)
• .NET development (27%)
  

Nearly 20 percent of IT department growth can be accounted for with these skill sets:

• Internet/intranet development (11%)
  
• Data/database management (8%)

Landing a Job

Katherine Spencer Lee offers the following four suggestions for those looking for a job in information technology:

• broaden your focus -- smaller companies offer greater hiring potential
• make finding a job a full-time job -- anything less and you are not maximizing your potential opportunities
• network, network, network -- it works
  
• raise your standards -- quality work gets noticed, mediocre work gets ignored
  

You can review the details of her advice in a recent Computerworld article. While the article is dated the advice is dead on.

2008 Salary Guide

RHT also publishes a 2008 Salary Guide. “There is strong demand for skilled developers with solid technical skills as well as the ability to solve business problems,” according to Lee in a press release announcing the Guide.

You can obtain a free copy of the Robert Half Technology 2008 Salary Guide by clicking the link below.

New England Economy: December

Two reports offer two different perspectives on the economy. Two recommendations remain crystal clear.

CEO Economic Outlook Survey

The CEO Economic Outlook Index is a quarterly report that indicates how CEOs believe the economy will perform in the six months ahead. The Index combines the responses of more than 100 CEOs in the following three areas:

• projected sales
• capital spending
• employment

The recently released fourth quarter survey results reveal the CEOs' belief in the underlying strength of the U.S. economy and the performance of their individual companies. In brief, CEOs expect the following over the next six months:

• increase in sales (70%)
• increase in employment (33%)
  

Hudson Employment Index

The Hudson Employment Index , however, paints a dramatically different picture. This Index measures the U.S. workforce's overall confidence in the employment market.

This national index just reached a record low.

The Boston Index mirrors the national sentiment as worker confidence reached new lows. Basically, one in five Beantown workers expect staff cuts at their companies in the coming months.

The good news is that information technology (IT) workers are more confident than average workers. IT workers expect fewer job cuts and greater hiring activity than the general economy.

Bottom Line

So, what do executives know that front line workers don't?

Even as the economy slows, executives have one secret weapon: they understand the value of networking.

According to ExecuNet's Executive Job Market Intelligence Report, higher level positions are filled primarily via networking.

In addition, executive recruiters also find qualified candidates via online research.

So, as we bring one year to a close and begin planning for a new one, consider developing a game plan to increase your professional network and improve your online presence. Nearly 75% of the opportunities you receive will likely come from one of these two sources.

Boston Market -- December

Two recent reports reveal a slowing economy in New England.

New England Economic Partnership

Employment in New England is forecast to grow at an annual average rate of less than one percent over the next few years.

"Robust national and global demand for technology-based products and services supplied by Massachusetts is expected to partly offset the housing slump’s drag on the state’s economy," according to a press release (doc) is available from the New England Economic Partnership. A summary is archived at The Boston Herald.

Help-Wanted OnLine Data Series

Job vacancies that are advertised online across the U.S. are up nearly 10% year over year. However, online advertising is flat to slightly negative year-over-year in the New England region. So, the job market is relatively sluggish compared to other parts of the country.

Nationally, there were 2.65 advertised vacancies online for every 100 persons in the labor force in November. However, Massachusetts remains one of the top five job markets (4.18 advertised vacancies online for every 100 persons in the labor force in November).

The top three occupations with a significant number of ads posted online include the following:

• healthcare practitioners
• technical workers
• management positions

Wages average above $44 an hour for management positions and about $30 an hour for healthcare practitioners and technicians, according to a press release issued by The Conference Board. A detailed (pdf) version is also available.

Web Technology Opportunities

Top 20 Web Technologies in Boston have been updated for December and appear in the right-hand column.

Average Salaries in Boston have also been updated for December.

Networking & Training Opportunities

Two Web-related opportunities recommended for December include the following:

• Flex Camp Boston (Friday, December 7)
• Boston .NET User Group Holiday Event (Wednesday, December 12)
  

Remaining seats are expected to fill up fast. If you register for the Boston .NET User Group Holiday Event you will receive a FREE copy of Visual Studio 2008!

Top Marketing Trends for 2008

More than 600 top-level marketing executives responded to a survey designed to identify the top marketing trends of 2008.

Marketing Trends -- 2008

The three main themes that marketing executives will focus on in 2008 are as follows:

1. marketing basics (60%)
   
2. search engine optimization (SEO) (42%)
   
3. personalization (36%)
   

Marketing basics included the following:

• customer satisfaction
  
• customer retention
  
• segmentation
  
• brand loyalty
  
• return on investment (ROI)

The high prevalence of SEO marketing techniques reveals how valuable the Web has become as a corporate marketing tool. In addition, Web developers who possess the programming and database skills to personalize the Web experience should continue to command a premium in the current marketplace.

Marketing Executives

The executives surveyed are members of The Marketing Executives Networking Group (MENG). A summary (pdf) of the findings is available from Anderson Analytics. eMarketer provides an additional summary of the survey results.

Marketing Basics

Whether we are looking for a job, marketing our professionals services, or merely representing the organization we currently work for, we could all benefit from thinking more like a marketing executive and getting back to basics.

While 70% or the executives in the survey group have graduate degrees -- the majority of which are from top-20 business schools -- a six-figure education is not required to learn marketing basics.

The survey identified the business books most recently read by U.S. marketing executives:

• Good to Great
  
• The World is Flat
  
• Blink
  
• Blue Ocean Strategy
  
• Long Tail
  
• Made to Stick
  
• Freakonomics
  
• Execution
  
• 4 Hour Work Week
  
• Age of Turbulence
  
• Who Moved My Cheese?
  
• Wikinomics
  
• Word of Mouth Marketing
  
• The Goal
  
• New Leaders 100 Day Action Plan

How many of these books are on your reading list? Add one or more to your Holiday stocking wish list and get back to basics in 2008.

Business Books

Beantown Web will provide key highlights from these and other business books in the New Year. In the meantime, start with The World is Flat, a must read for anyone who wants to survive, if not thrive, in today's global economy.