Startup Watch | June 2010

Startup companies create jobs. According to StartUpHire.com there are currently more than 900 job openings at startup companies in the Boston metro area.

Mass High Tech highlights startup companies each week in a series called "Five You Should Follow."

Startup Watch for June

Here are 25 startup companies to keep your eye on:

[NOTE: Hover over company name to view a tooltip summary of that company's value proposition.]

» Carbon Challenge, Inc. | Somerville

» Cervello, Inc. | Wellesley Hills

» Chargify, LLC | Needham

» Couchange.org | Cambridge

» crossWorld Education Company, Inc. | Boston

» Cykod.com | Boston

» EverTrue, LLC | Cambridge

» Fashion Playtes, Inc. | Salem

» Hello Vino, LLC | Tyngsboro

» iPowerApps, LLC | Nashua, NH

» LabLife | Cambridge

» mCaddie, Inc. | Portland, ME

» Performable | Amesbury

» RedPint | Boston

» RelayRides | Cambridge

» Skynja, LLC | Boston

» Socrato, Inc. | North Andover

» StarStreet Sports | Cambridge

» Sustainable Minds, LLC | Cambridge

» TaskRabbit, Inc. | Cambridge

» Tutor’s Office | Cambridge

» Ubiqi Health, Inc. | Somerville

» WherePhone, Inc. | Boston

» Zazu, Inc. | Boston

» Zulama, LLC | Somerville

Five new startups are listed every Tuesday at Mass High Tech -- The Journal of New England Technology. Access Startup News for details. If your company was founded within the last three years, and would like to be considered for the Watch List, contact the Startup Watch editor.

Access Previous Startup Watch Lists:

• Startup Watch | June 2010

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Top Private Companies in Massachusetts | 2010

One hundred private East Coast companies were honored at the Harvard Business School this week by AlwaysOn, the leading business media brand networking the Global Silicon Valley.

The AOE100 represent the top emerging companies from the East Coast that are demonstrating significant market traction and pursuing game-changing technologies in the following three areas:

• on-demand computing
• digital media
• greentech

Massachusetts landed 29 companies on the list. Only New York with 31 companies had a stronger East Coast showing. New York is home for this year's overall winner:

Foursquare ... a mobile application that gives you & your friends new ways of exploring your city.

Top Private Companies in Massachusetts

According to AlwaysOn, the top 100 private companies are "taking old notions of doing things and forging solutions that will lead to industry shake-up and huge value-creation opportunities."

If you are looking to join a company that has exceptional growth potential, then check out the 29 Massachusetts-based companies below. The remaining 71 East Coast companies are listed in an AlwaysOn press release.

[NOTE: Hover over company name to view a tooltip summary of that company's value proposition. Click the "in" icon to reveal your LinkedIn connections at that company.]

Consumer Internet

• AuthorsGlobe | Lexington
• Bloson | Cambridge
• CitySquares | Boston
• Goby | Boston
• Viximo | Cambridge
• Where | Boston

Digital Media

• DataXu | Boston

Enabling Tools and Devices

• Invention Machine | Boston
• Pixtronix | Wilmington
• Pubget | Cambridge

Greentech

• Joule Biotechnologies | Cambridge
• Konarka | Lowell
• Oasys Water | Cambridge
• Persistent Power Systems | Boston
• Solasta | Newton
• WiTricity | Watertown

SaaS and Enterprise

• Aprigo | Waltham
• Desktone | Chelmsford
• HubSpot | Cambridge
• Lumigent | Acton
• uTest | Southborough
• WordStream | Boston
• Zmags | Boston
  

Cloud and Infrastructure

• Akorri Networks | Littleton
• CloudSwitch | Burlington
• Leostream | Waltham
• Nasuni | Natick
• Sonian | Needham
• VKernel | Andover

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Job Prospects, Part II | June 2010

Beantown Web offers a two-part series of reports on a projected improvement in hiring prospects for the remainder of 2010:

• Part I | Marketing & Advertising Executive Survey
• Part II | IT HIRE Intelligence Survey

Part II

The 2010 IT HIRE Intelligence Survey reveals that 78 percent of respondents plan to hire IT staff in the next six months.

Hiring managers are most interested in hiring staff with the following experience:

• Applications| 76%
• Infrastructure | 58%
• Project Management | 53%

While not all "applications" positions are Web applications, common skills include programming and databases.

Top 20 Web Technologies in Boston

A survey of job postings at Boston.com has been updated for June and appears in the right-hand column. Many skills are related to "Web Applications" including the following:

#1 SQL | 728 jobs

#3 Java | 463 jobs

#5 SQL Server | 264 jobs

#7 C# | 206 jobs

#14 PHP | 126 jobs

#17 MySQL | 111 jobs

Additional skills to consider developing include Ruby on Rails (RoR). While not in the Top 20 in terms of how frequently these keywords are mentioned in job descriptions, Dice.com reports a shortage of Ruby on Rails developers. Check out the following job opportunities:

#42 Ruby | 36 jobs

#47 Rails | 21 jobs

Job Search Strategy

The 2010 IT HIRE Intelligence Survey asked the following question: "When you are recruiting for technology oriented talent, which of the following methods do you use?" The top three responses were as follows:

• job boards | 87%
• referrals | 81%
• social media (LinkedIn, etc.) | 59%

So, in addition to identifying jobs on job boards, it pays to develop your network of professional contacts using LinkedIn, because hiring managers are actively utilizing referrals and social media tools to find talent.

The 2010 IT HIRE Intelligence Survey was conducted by Monster.com on behalf of Technisource and featured responses from nearly 250 HR managers or recruiters focused on filling technology positions. A detailed summary is available for FREE download.

» Go to Job Prospects, Part I | June 2010

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Job Prospects, Part I | June 2010

Beantown Web offers a two-part series of reports on a projected improvement in hiring prospects for the remainder of 2010.

• Part I | Marketing & Advertising Executive Survey
• Part II | IT HIRE Intelligence Survey

Part I

Marketing and advertising executives plan to bring on new staff during the third quarter. This net six percent increase is reflected as follows:

• increase staff levels | 18%
• decrease staff levels | 12%

The area of expertise most valuable to these executives is . . .

~ Web design/production

Despite the current unemployment picture, 45 percent of respondents said they find it challenging to find skilled professionals to fill these positions.

The Creative Group Hiring Index for Marketing and Advertising Professionals is based on more than 500 telephone interviews with marketing and advertising executives. Details are available in a press release available at The Creative Group website.

Top 20 Web Technologies in Boston

A survey of job postings at Boston.com has been updated for June and appears in the right-hand column. The skills most closely related to "Web design/production" include the following:

#6 JavaScript | 254 jobs

#11 HTML + CSS | 147 jobs

#16 Flash | 112 jobs

#18 Photoshop | 110 jobs

Web designers who focus on developing these four technology skills -- and proactively market themselves to marketing and advertising executives -- will likely to be presented with career opportunities over the next three months as these executives begin looking for creative talent.

» Go to Job Prospects, Part II | June 2010

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Web Innovators Group | WebInno26

If you are interested in previewing the latest innovations on the Internet and mobile devices, and networking with industry leaders, then check out the next gathering of the Web Innovators Group.

This 26th installment (WebInno26) will feature the following presentations:

Main Dishes

• Chargify | simplifies recurring billing for Web 2.0 and SaaS companies


• Milabra | a pioneer in leveraging proprietary visual recognition technology for commercial purposes


• Doink | a place to enjoy art and animation, and make your own

Side Dishes

• Open Exchange Communications | the world's most advanced financial services meeting network


• Trustmarker | digital badges with certificates used by websites to display certifications, affiliations, distinctions, and positions


• Manpacks | provides a flexible subscription for your underwear, shirts and socks


• JitterJam | helps your business capture relevant conversations on the real-time web and turn them into lasting and trusted customer relationships


• BirchBox | a monthly gift filled with an edited assortment of the hottest samples from the beauty brands you love


• RelayRides | allows people to borrow cars from car owners directly in their neighborhood

Event Details

Monday, June 14, 2010, 6:30 pm

Royal Sonesta Cambridge

Registration is FREE and the networking could prove invaluable! Check out the Attendee List of hundreds of pre-registrants to determine if this networking event is right for you.

Registrants are encouraged to join the Boston Web Innovators Group on LinkedIn and connect with more than 1,300 members.

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MITX Technology Awards | 2010

Forty-nine New England companies were honored at the 7th Annual MITX Technology Awards earlier this month. They were recognized for their innovative development of up-and-coming technologies in the digital space. The ceremony was attended by 350 industry professionals.

The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry.

MITX Technology Award Finalists

Listed below are the 49 companies honored at this year's ceremony.

[NOTE: Hover over company name to view a tooltip summary of that company's mission. Click the "in" icon to reveal your LinkedIn connections at that company.]

• Awareness, Inc. | Burlington
• Baydin, Inc. | Boston
• Big Room Studios | Portland, ME
• Brainshark | Waltham
• Brightcove | Cambridge
• BuySellAds.com, Inc. | Cambridge
• CashStar, Inc. | Portland, ME
• City of Boston | Boston
• Conduit Labs | Cambridge
• Copanion, Inc. | Andover
• Daily Grommet | Lexington
• DataXu | Boston
• Dexrex Gear | Cambridge
• Direxxis | Needham
• en-Gauge, Inc. | Rockland
• Episend, Inc. | Watertown
• FashionPlaytes | Salem
• FitnessKeeper, Inc. | Boston
• Gemvara, Inc. | Lexington
• Gotuit | Woburn
• ITA Software | Cambridge
• JitterJam | Bedford, NH
• Kanguru Solutions | Millis
• LineSider Technologies | Danvers
• Litl, LLC | Boston
• Localytics | Cambridge
• MediaFriends, Inc. | Woburn
• Modiv Media, Inc. | Quincy
• Mzinga | Waltham
• Nasuni | Natick
• Netezza | Marlborough
• Nexage | Waltham
• Panjiva | Cambridge
• RAMP | Woburn
• RatePoint, Inc. | Needham
• Searchandise Commerce | Beverly
• Spring Partners | Charlestown
  
• Sproxil, Inc. | Somerville
• StylePath, Inc. | Lincoln
• Tangoe, Inc. | Orange, CT
• Tervela | Acton
• TravelBrains | Bedford, NH
• Unica | Waltham
  
• Vertica Systems, Inc. | Billerica
• Viewfinity | Waltham
• VisibleGains | Waltham
• Where, Inc. | Boston
• Wistia | Lexington
• Zipcar, Inc. | Cambridge

A press release reveals the winners and provides additional details.

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Startup Watch | May 2010

Startup companies spring up like dandelions in May in the Boston metro area. Mass High Tech highlights startup companies each week in a series called "Five You Should Follow."

Startup Watch for May

Here are 20 startup companies to keep your eye on:

[NOTE: Hover over company name to view a tooltip summary of that company's mission.]

» Active Shock, LLC | Manchester, NH

» Apperian, Inc. | Boston

» Applico, LLC | Babson Park

» Capturecode | Waltham

» Cloudant | Somerville

» CloudSwitch | Burlington

» Currensee, Inc. | Boston

» Digital Reef, Inc. | Boxborough

» DormNoise | Cranston, RI

» Egg-Energy | Cambridge

» Foundation Medicine, Inc. | Boston

» Hire Reach, Inc. | Wellesley

» Hoozinga, Inc. | Burlington, VT

» Neuron Robotics | Somerville

» Nine Technology | Middleboro

» NovaTract Surgical, LLC | Guilford, CT

» Peekaboo Mobile | Boston

» Pinyadda, Inc. | Boston

» Spotlight Media, Inc. | Boston

» Tixlist.com | Boston

Five new startups are listed every Tuesday at Mass High Tech -- The Journal of New England Technology. Access Startup News for details. If your company was founded within the last three years, and would like to be considered for the Watch List, contact the Startup Watch editor.

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Boston Market | May 2010

Small business owners are ready to spend to grow their businesses in 2010, but may not be quite ready to hire.

According to a recent survey less than 20 percent are considering an increased budget for staffing and HR activities in 2010. However, the same survey reports that they are ready to spend on marketing and this could help graphic designers, Web designers and Web developers who are positioned to assist small business owners in growing their businesses.

The third annual Signs of the Times National Small Business Survey reveals the following:

• 46 percent have plans to grow business by improving their company’s online presence
• 42 percent are considering increasing spending on marketing and advertising initiatives
• 36 percent plan to utilize social media/networking websites to build business

The survey was was sponsored by FedEx Office and involved 500 interviews of small business owners who employ 5 to 100 employees and own firms that generate over $100,000 in annual revenue. The online interviews were conducted in early April. For additional details download a FedEx Office Signs of the Times 2010 Survey Fact Sheet.

Boston Market

According to the U.S. Small Business Administration more than half of all Americans either work for or own a small business. This means that nearly half of everyone else who has a job works for a larger organization. These companies are hiring as evident by the 290,000 jobs created in April, the highest monthly increase in four years. These larger companies are most likely to advertise for workers in major metropolitan newspapers and their online equivalents. In Boston that means the Boston Globe and Boston.com.

The list of Top 20 Web Technologies in Boston, as measured by Boston.com job postings, has been updated and appears in the right-hand column. This analysis provides links to those companies hiring and which technology skills they are looking for.

The job market for technology workers has cooled over the past 30 days after impressive gains during the first quarter. More than half (11 out of 20) of the most in-demand technologies experienced job posting increases from early April. A new entry in the Top 20 is "social media" entering the charts at #15 ahead of such popular technologies as ASP.NET, Flash and MySQL. This reflects the increased interest in companies of all sizes in using social media to engage customers as detailed in a recent blog post Two Social Media Surveys‏.

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Two Social Media Surveys

The jury is still out on the benefits of social media. Two reports released earlier this month provide insights into the social media phenomenon.

2010 Social Media Marketing Industry Report

A survey of more than 1,900 marketers reveals the top three questions about social media that marketers want answers to:

• How do I measure social media return on investment?
• What are the social media best practices?
• How do I best manage my time with social media?

A video summary of the 2010 Social Media Marketing Industry Report is available for review. The PDF version of the report is available for FREE download.

Social Media Survey

More than 200 marketing professionals were asked about the value of social media initiatives to their organization. A quick snapshot of responses reveals the following:

• "innovative and invaluable to their business" | 54 percent
• "useful and helpful, but could live without it." | 37 percent

A press release of Marketers Indicate Social Media Important, Most Not Profiting, Many Still Learning is available for review. The PDF version of the report is available for FREE download.

Social Media Breakfast

Answers to your social media questions can be obtained from industry experts by attending a Social Media Breakfast. These networking events occur in 40 cities across the United States and Canada.

If you live near Boston the next event will occur on Thursday, May 6. Here are the experts presenting at this event:

» Aaron Strout, Chief Marketing Officer at Powered

» Edward Boches, Chief Creative & Social Media Officer for Mullen

» Kyle Flaherty, Director of Marketing, BreakingPoint Systems

This event, Creating Brand Advocates Across the Social Web, is FREE, but space is limited. Details & registration are available via Eventbrite.

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Server-Side Language of Choice

Programming languages come in all shapes, sizes and levels of complexity. If you are a front-end Web designer your exposure to programming might be limited to using prebuilt JavaScript code, perhaps generated by Dreamweaver or downloaded as part of a jQuery (JavaScript library) plugin.

XHTML, CSS and JavaScript are all referred to as client-side code because the markup can be accessed by simply using View > Source from the Web browser. What if you want to create dynamic Web page content from a database using a server-side scripting language which is hidden from the visitor downloading a page from your website? What are your choices?

Server-Side Language Options

Here are a few of the most commonly used server-side programming options:

• ASP
• ColdFusion
• Java
• Perl
• PHP
• Python
• Ruby

If you were new to programming and had to choose just one server-side language to focus on, which would you select?

CSS-Tricks

A popular design website, CSS-Tricks » a Web Design Community created a poll and asked readers the following question:

"What is your server-side language of choice?"

Readers were asked to choose the language that they actually like the most, even if they were familiar with several languages.

Survey Says . . .

More than 11,000 readers completed the survey since it was posted more than a month ago and the choice is abundantly clear. Here are the results:

• PHP | 75%
• ASP | 8%
• Java | 5%
• Ruby | 4%
• Python | 3%
• ColdFusion | 2%
• Perl | 1%
• Other | 2%

More than 200 readers posted comments. You can review this discussion and post your own comments at New Poll: Server Side Languages.

These results confirm the following Elance Work Index finding:

"PHP is the number 1 most in-demand skill for online work for all of 2009."

Training Options

Here are four FREE tutorial websites that Web designers and developers can access to learn how to add PHP scripting to your skill set:

• Smashing Magazine | PHP: What you Need to Know To Play With The Web
  
• W3Schools | PHP Tutorial
• Webmonkey | PHP Tutorial for Beginners
• KillerPHP.com | PHP Tutorails for Web Designers

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Boston Market | April 2010

Job postings have increased by more than 50% since the beginning of January for the 20 most in-demand Web technologies in Boston. Since early February only two technologies have experienced single-digit declines in postings: Photoshop and MySQL.

The updated list of Top 20 Web Technologies in Boston appears in the right-hand column. The list is compiled based on how frequently that technology or keyword appeared in job postings at Boston.com which is managed by Monster.com. The search area is a 50-mile radius around Boston.

Database expertise continues to top the list of desired skills with the following technologies holding three of the top five positions:

• SQL | 786 job postings
• Oracle | 600 job postings
• SQL Server | 313 job postings

A few of the biggest movers during the first quarter were the following:

• JSP | up 79%
• SharePoint | up 72%
• PHP | up 70%
• e-commerce | up 61%
• Web services | up 60%

Training Opportunities

JavaScript opportunities abound with 289 job postings mentioning this technology, placing JavaScript in 6th position. The most popular JavaScript library is jQuery with 50 job postings. jQuery is the featured training opportunity this month with two learning seminars occurring on the same evening, Wednesday, April 7:

jQuery | Beginners
http://www.meetup.com/bostonphp/calendar/12154308/
Cambridge | MIT

jQuery | Intermediate to Advanced
http://meetups.jquery.com/events/boston-jquery-meetup-2-10
Boston | Downtown

With job opportunities on the rise now is the time to enhance your technology skills and expand your personal network to improve career prospects.

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SXSW Web Award Winners | 2010

More than 12,000 online voters selected this year's People's Choice Award at the SXSW Interactive Festival. And the winner is Cornify.

The five day event in Austin, Texas celebrated the best minds and the brightest personalities of emerging technology.

The judges selected their favorite (Best of Show) from the 18 finalists. And the winner is Wolfram Alpha.

Web Award Winners

Here are the 18 categories along with the winning website and the category definition:

Activism | Waterlife

Green and Non-profit websites that are striving to make the world a better place.

Amusement | Atlas Obscura

Humor, memes and all the stuff that is weird for the sake of weird.

Art | odosketch

From traditional photography to untraditional performances, this category focuses on web-based collections of life, society and culture.

Blog | The Vile Plutocrat

Sites that revolutionize the power of publishing by providing regularly updated content of a personal or professional nature.

Business | TheyMakeApps

Sites devoted to the promotional needs, functions and services of for-profit businesses.

CSS | Legwork Studio

This category showcases sites that push the boundaries of CSS coding technology, bringing together top-notch design and content with standards compliant and accessible code.

Classic | Mint.com

While the SXSW Interactive Web Awards focus on the best new Internet destinations, this category is devoted to sites that launched before January 1, 2009.

Community | Aardvark

Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development.

Educational Resource | 1066

From elementary school learning to advanced technology-related tips, these are sites that help you learn.

Experimental | BooneOakley

These are cutting-edge and trend-setting destinations that are pushing the envelope and challenging our perceptions of the web.

Film / TV | Jim Carrey

Sites related to actors, television, films and the film industry, as well as destinations that offer streaming video content.

Games | Smokescreen

The online destinations that help make your life a lot more fun.

Mobile | Gowalla

Sites optimized for handheld and portable devices.

Motion Graphics | We Choose the Moon

Animations, cartoons, and other intriguing content built using applications such as Adobe / Macromedia Flash.

Music | Echo & The Bunnymen

Sites related to musicians, bands, and the music industry, as well online radio and other destinations that offer streaming audio content.

Personal Portfolio | Clouds 365 Project

The portfolios, pet projects and personal collections of individuals who are displaying their work and passions online.

Student | D.I.E. - Der Interuniversale Erdball, Inc.

This category is devoted exclusively to the student web designers who are refreshing this industry with new talent and new ideas.

Technical Achievement | Wolfram Alpha

These are the sites that are re-inventing and re-defining the technical parameters of our online experience.

Implication

Web designers and developers can scan the Web Award Winners and the Five Finalists in each category to stimulate the flow of creative approaches to resolving current design challenges.

Then, get busy designing the next award-winning website. Submissions for the 2011 awards will be accepted starting in early August. Check out the Web Awards FAQ for additional details.

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Startup Companies | Boston

Seventy five startup companies all looking for talent. You can talk with a company representative in person at a FREE networking event.

The only requirement is to be flexible on commitment and compensation -- bootstrapped startups may be offering alternative compensation including the following:

• reduced rates
• equity
• internships
• part time
• etc.

The Startup Companies

Here are the startup companies, along with the company contact, who will be present at the event to answer your questions:

» Acquia | Linda Greco

» Amorrosa.com | Leah Derus

» Appswell | Daniel Sullivan

» Assured Labor Inc. | Siddhartha Goyal

» At-Hand Apps | Robert Gray

» BatchBlue Software | Michelle Riggen-Ransom

» Baydin Inc. | Alexander Moore

» BetterLesson | Alex Grodd

» Boreal Renewable Energy Development | Bob Shatten

» BostInnovation | Bradford Reynolds

» Bountii.com | John Puskarich

» Box.net | Kenny Mendes

» Buzzient Inc. | Andreas Goeldi

» Cambridge Innovation Center | Dougan Sherwood

» CaptureCode | Tony Padam

» Car Spots | Gerry Dube

» Chase Technology Consultants | Bill Sullivan

» CSN Stores | Jamie Dooley

» DiJiPOP | Kevin Jacobson

» EnerNOC, Inc. | Daryn Lewis

» Enterprise Search | Mike Nolan

» Enterprise Solar, LLC | Kyle McKinney

» eVisioner Inc. | David Kershaw

» Fluent Mobile | Prudence Sinclair

» Greenhorn Connect | Jason Evanish

» High Start Group | Marie Burns

» HiveFire | Taariq Lewis

» HubSpot | Yoav Shapira

» HuddleHub, Inc. | Adan Gutierrez

» Hungry Fish Media, LLC | Arjun Naskar

» IEEE Boston Section | Bruce Hecht

» Illume Software, Inc. | Marisa Evans

» Incentive Targeting | Chuck Grindel

» IRONphoenix Technologies | Kyle C. Quest

» Jobnob | Julie Greenberg

» Juegas Group | Ivan Guevara

» KMDM, Inc. | Nik Atsalis

» Kyrus Mobile | Stephen Blumberg

» Langolab | Adam Duston

» LaunchCapital | Heather Onstott

» Main Streets Interactive | Ricart Prats

» Marginize | David Opolon

» Mass Innovation Nights | Bobbie Carlton

» MassChallenge | Akhil Nigam

» MGD Graphic Design | Melissa Desautels

» Mii Gourmet NH | Nicolas Peterson

» MyMobileBrand | Elio Maggini

» Next Jump, Inc. | Rachel McClain

» North Shore Career Center | Anthony Rizzuto

» Oddfellow Studios, Inc. | Shava Nerad

» OmniStrat | Matt Johnson

» Onward Search | Sarah Wilkins

» Pinyadda | Greg Gomer

» Playsmrt.com | Beth Marcus

» Polaris Venture Partners | Jon Lim

» Postabon, Inc. | Shaneal Manek

» PR Guy | Sean Horrigan

» ProNeuros | James McLaughlin

» Rate It Green | Allison Friedman

» Ressen Design | Paul Cosway

» Siemens PLM | Michael Keane

» Sparkcloud | Nicholas Tommarello

» stealthealth | Catharine Arnston

» suren chelian dmd pllc | Suren Chelian

» SVB | Tuan Pham

» SynDevRX | Jim Shanahan

» Textaurant | Josh Bob

» The Motorsport Lab | Ray Chang

» TreeTop Technologies | Lauren Murray

» Viximo, Inc. | Chris Quirk

» Vox Network Technologies | Arnold Engel

» Wattzy | Alex Patriquin

» Yes Energy | Andrew Lewis

» ZoomInfo | Chip Terry

» zthere | Daniel Ostrower

How To Participate

Date: Wednesday, March 24, 4:30 PM

Location: Tequila Rain (near Fenway Park)

Registration (FREE): Jobnob Boston Happy Hour

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