Tuesday, May 17, 2005
Spring Business Barometer
The top three business priorities according to these business leaders all tracked back to the bottom line:
- revenue growth (79 percent)
- customer retention (70 percent)
- expense reduction (46 percent)
Web developers can use this survey data to help position their services and assist business leaders with helping to meet their business priorities. In particular, the following three "e-commerce features" were listed as valuable to small business owners:
- online payment transactions
- online business forms
- email requests
In addition, small business owners ranked these Web-based marketing strategies relatively low: e-mail marketing, search engine keywords, and banner advertising. The top three marketing tools critical in driving business for their companies were as follows:
- community relations (55 percent)
- Web sites (47 percent)
- public relations/media coverage (31 percent)
Friday, May 13, 2005
Microsoft Access Training
Microsoft Access training is available for free at Microsoft's New England District offices on Wednesday, May 18. The agenda is as follows:
- Introductory sessions -- 9:30 AM - 12:00 PM
- Intermediate sessions -- 1:00 PM - 5:00 PM
- Developer sessions -- 5:00 PM - 8:30 PM
Wednesday, May 11, 2005
Yahoo! Website Service
It took me about one hour to set this site up. It's easy to do once you know what you want to say -- it might take another hour to capture and edit the content.
As you will see, this approach has limitations (advertising, lack of flexibility, etc.). However, this might be a solution for some businesses who merely want to establish a temporary Web presence until a custom solution is developed.
Check it out. We are all aware of a local business that could use a simple Website. Your sister's Beauty Salon. Your nephew's lawn mowing service. Your local church, mosque, or synagogue. Offer to get them on The Web using this service. Keep in mind that your time has value. At the very least you should barter for two hours worth of service in exchange for your efforts.
Wednesday, May 04, 2005
Boston Market -- May
Monster.com lists the following opportunities (number of listings in parentheses):
Regardless of the database product Web developers can enhance their career prospects by learning SQL, the standard programming language used to access information from databases.The links above and on the right-hand side provide easy access to Web development job listings in the greater Boston area.