So, there is plenty of new work out there for web designers and developers. What about old work -- reworking sites that are already up and running?
According to Best Website Services, a Chicago-based consulting firm, here is the one question you can use to initiate a dialogue with a client about the potential for a site redesign:
"Is the basic design of your Web site more than two years old?"
If so, the potential client should consider a redesign. Here are seven follow-up questions you can use in your discussion with that client that will help clarify the need for a redesign:
- Was the site built on a tight budget?
- Does the site look dated?
- Has the client's business changed?
- Has the competition gotten ahead of the client?
- Has the client gained a better understanding of its customers?
- Is the content difficult or costly to keep fresh?
- Does the client need to increase the site's visibility?
For a detailed explanation of each talking point access "Seven Signs You Need a Web Site Redesign."