The jury is still out on the benefits of social media. Two reports released earlier this month provide insights into the social media phenomenon.
2010 Social Media Marketing Industry Report
A survey of more than 1,900 marketers reveals the top three questions about social media that marketers want answers to:
- How do I measure social media return on investment?
- What are the social media best practices?
- How do I best manage my time with social media?
Social Media Survey
More than 200 marketing professionals were asked about the value of social media initiatives to their organization. A quick snapshot of responses reveals the following:
- "innovative and invaluable to their business" | 54 percent
- "useful and helpful, but could live without it." | 37 percent
A press release of Marketers Indicate Social Media Important, Most Not Profiting, Many Still Learning is available for review. The PDF version of the report is available for FREE download.
Social Media Breakfast
If you live near Boston the next event will occur on Thursday, May 6. Here are the experts presenting at this event:
This event, Creating Brand Advocates Across the Social Web, is FREE, but space is limited. Details & registration are available via Eventbrite.
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