Friday, June 23, 2006
The Business of Blogging
"Blogs will make or break your business." This opening sentence sets the premise for a new research report published by the University of Massachusetts at Dartmouth. The study surveyed 74 well-known and established bloggers in their respective fields.
From a business perspective blogs can act as "huge ongoing focus groups providing feedback and ideas." So the question that researchers asked was "how does a business enter and thrive in the blogosphere?"
The two primary reasons for starting a business blog are as follows (percentage of respondents):
- marketing / promotional use (31%)
- public relations / communicate with customers (27%)
- Blogs take time and commitment
- Blogs must be part of a plan
- A blog is a conversation
- Transparency, authenticity, and focus are good. Bland is bad.
For complete details access, Behind the Scenes in the Blogosphere: Advice from Established Bloggers (pdf).
Once you launch your business blog, consider providing a link to the iBlog Business Directory. Billed as the World’s First Business Blog Directory Solely Dedicated to Business and Corporate Blogs, your submission is free and the service could help put you in touch with potential readers for the business topic you are writing about.
What are the implications for Web designers and developers? That's easy. We possess the tools and information to help guide business leaders in establishing a presence on the Internet. A business blog is another tool designed to help businesses communicate and we are uniquely positioned to advise business leaders on the process. Download this report today, study it, and use it to open a dialogue with current and prospective clients.