MITX invented a new acronym -- DMM&T.
The Massachusetts Innovation & Technology Exchange (MITX) released a study that identifies New England’s digital marketing, media, and technology (DMM&T) industry.
DMM&T Snapshot
Here is a quick look at the Massachusetts DMM&T economy by the numbers:
- approximately 78,000 professionals practice in this industry
- approximately 2,400 organizations are affiliated with this industry
The top 10 DMM&T cities in the Boston metro area by number of employees are as follows:
- Boston
- Cambridge
- Waltham
- Burlington
- Marlborough
- Lexington
- Nashua, NH
- Newton
- Woburn
- Andover
As you can see from the Wayfaring map, career opportunities are focused north and west of the city of Boston.
DMM&T Future Looks Bright
MITX members expect staffing to grow an average of six percent during 2008. Revenue is projected to expand by 14 percent over last year.
When questioned how the current economy has affected growth prospects, more than a third of survey respondents replied "not at all." Only five percent indicated that the current economy is significantly affecting growth.
According to Kiki Mills, MITX Executive Director:
"We’ve all seen the headlines – softening economy, enterprises retrenching and downsizing underway. However, the MITX constituency is bucking the trend with growth and expansion."
"MITX members tell us that a key challenge will be recruiting and retaining digital marketing and media technology talent. We're working to get the word out to graduates in the region that they can build their careers right here in the Bay State."
A summary of these findings is available via an MITX press release including contact information for obtaining the detailed study results.
