Friday, May 07, 2010
Boston Market | May 2010
Small business owners are ready to spend to grow their businesses in 2010, but may not be quite ready to hire.
According to a recent survey less than 20 percent are considering an increased budget for staffing and HR activities in 2010. However, the same survey reports that they are ready to spend on marketing and this could help graphic designers, Web designers and Web developers who are positioned to assist small business owners in growing their businesses.
The third annual Signs of the Times National Small Business Survey reveals the following:
- 46 percent have plans to grow business by improving their company’s online presence
- 42 percent are considering increasing spending on marketing and advertising initiatives
- 36 percent plan to utilize social media/networking websites to build business
The survey was was sponsored by FedEx Office and involved 500 interviews of small business owners who employ 5 to 100 employees and own firms that generate over $100,000 in annual revenue. The online interviews were conducted in early April. For additional details download a FedEx Office Signs of the Times 2010 Survey Fact Sheet.
According to the U.S. Small Business Administration more than half of all Americans either work for or own a small business. This means that nearly half of everyone else who has a job works for a larger organization. These companies are hiring as evident by the 290,000 jobs created in April, the highest monthly increase in four years. These larger companies are most likely to advertise for workers in major metropolitan newspapers and their online equivalents. In Boston that means the Boston Globe and Boston.com.
The list of Top 20 Web Technologies in Boston, as measured by Boston.com job postings, has been updated and appears in the right-hand column. This analysis provides links to those companies hiring and which technology skills they are looking for.
The job market for technology workers has cooled over the past 30 days after impressive gains during the first quarter. More than half (11 out of 20) of the most in-demand technologies experienced job posting increases from early April. A new entry in the Top 20 is "social media" entering the charts at #15 ahead of such popular technologies as ASP.NET, Flash and MySQL. This reflects the increased interest in companies of all sizes in using social media to engage customers as detailed in a recent blog post Two Social Media Surveys.
[ NOTE: Facebook Fans of Beantown Web gain access to an expanded list of the Top 50 Web Technologies in Boston. Become a fan today! ]