Sunday, February 13, 2011

Boston Market | February 2011

Demand for information technology talent exploded in January!

Job postings for the top 20 Web-related technology skills in Boston increased 36 percent year over year, as detailed in the Boston Market | January 2011 post. From early January to early February these same technology skills experienced an average 49 percent increase!

We'll take a closer look at the numbers in a minute. First the bigger picture.

Job Growth 2010

According to the Labor Department three U.S. metropolitan areas added the most jobs in 2010:

All three cities are home to industries that are poised to hire this year:

Details can be found in a Bloomberg Businessweek article.

Boston Market

The list of Top 20 Web Technologies in Boston has been updated for February and appears in the right-hand column. The list is comprised of keyword searches for web-related technologies mentioned in job postings at Boston.com (managed by Monster.com).

The usual suspects of programming and database skills populate the Top 10 including the following:

#3 - Java 53% in 30 days
#5 - JavaScript 57% in 30 days
#6 - XML 50% in 30 days
#8 - C# 54% in 30 days

The biggest mover, however, enters the Top 10 for the first time:

#9 - social media 73% in 30 days

A closer looks at the posted jobs that list "social media" in the description reveals that many of the positions are more suited for writers and marketers. None-the-less, the social media experience occurs on the Web and Web technology professionals should know how to incorporate social media content into Web projects. This content includes, but is not limited to the following:

~ Facebook integration
~ Twitter integration
~ YouTube integration

Social Media Opportunity

Social media is not a passing fancy any more than the World Wide Web is a fad that will quietly disappear. Web technology professionals should consider adding "social media" to their technology skill set.

The best way to start is to develop a 30-day action plan to incorporate Facebook, Twitter and YouTube into your business communications.

[ NOTE: Beantown Web is now on Twitter. Follow Beantown Web @webapprentices and on Facebook by becoming a Fan of Beantown Web. ]



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