The Massachusetts Innovation & Technology Exchange (MITX) has announced the finalists for the 2007 MITX Awards. This 12th annual initiative recognizes excellence in the creation of interactive technologies designed, produced, or developed in New England.
Finalists were announced in two awards categories:
- Part 1 reviews the General Categories finalists
- Part 2 reviews the BIMA Categories finalists
BIMA Categories
BIMA Categories represents online marketing, mobile, video and search campaigns as well as social media and other emerging technology programs.The Boston Interactive Media Association (BIMA) is New England’s only online advertising focused industry group, comprised of over 2,000 online advertising and marketing professionals with business interests in the New England market.
Web designers and developers can review The Finalists below to identify award-winning techniques and trends.Acquisition/Direct Marketing Campaign
- Online: Launch of Weekly E-commerce Emails and Holiday Email Campaign
- The Home Depot Holiday Decorating Site
- Salem Five Bank eOne Acquisition Campaign
- iScreamFriendlys Summer Promotion
Best Integrated Campaign
- Qdoba Rice and Beanpot
- Boston.com Events
- Reebok "Run Easy" Integrated Campaign
- Reebok Custom Integrated Brand Campaign
- 2006 Holiday - Department of Unexpected Gifts
Best Use of Mobile
- 80108 Media Pilot Phase
- Procter & Gamble CoverGirl Clean Mobile Advertising Campaign
- Breaking the Code of Silence with Text
- 4,400 'Repeat' Mobile-Coupon Customers Stampede SUBWAY Buffalo
Best Use of Search
- TrueJeans.com and Scout Blogging Services
- Reebok "Run Easy" Search Marketing Campaign
- RBK Custom Search Marketing Campaign
- Bernardi Auto Group - Fuel Efficient SEM!!!
- Search Solution for Posh Prom Makeover Sweepstakes
Best Use of Social Media
- Reebok "Run Easy" Social Media Program
- Voices of MammoSite
- HomeGoods Openhouse Blog
- Harvard Pilgrim Healthcare/LetsTalkHealthcare.org
- Comcastic! Island in Second Life
Best Use of Sponsorship
- New Balance 810 Slingin' the Mud Sponsorship with CSTV.com
- Get it Done with John Deere
- Keys To Victory
Best Use of Video
- "That's Revolting!" Starring Florence Henderson
- EyeWonder Client Testimonial Campaign
- Justin Timberlake FutureSex Concert Videocast in Second Life
- Adolfo Vs Chicken
- Raw Talk from the raw bar
Brand/Launch Campaign
- Motorola "MotoPad" Brand Campaign
- Reebok "Run Easy" Brand Campaign
- Valspar Re-Branding Campaign
- Royal Caribbean - Freedom of the Seas
Winners will be announced at an awards ceremony on Thursday, November 8.
