Taking home the Best of Show award was The Wilderness Downtown, the HTML5 experiment featuring the music of Grammy Award winning Arcade Fire. If you have not yet experienced the capabilities of HTML5 video coding technology, download Google Chrome and witness the future of interactive design.
Awards were handed out in 17 categories. The Film/TV category showcased Collapsus: The Energy Risk Conspiracy. Collapsus is a transmedia project that combines interactivity, animation, fiction, and documentary. The following three-minute video provides an overview of this emerging transmedia trend.
Collapsus Walkthrough from SubmarineChannel on Vimeo.
SXSW Interactive Awards Categories
Here are the 2011 award winners by category.
Activism: The Tiziano Project | 360° Kurdistan
Amusement: Most Awesomest Thing Ever
Business: Get Satisfaction
Classic: The Onion
Community: iFixit
Educational Resource: Rosetta Stone Version 4 TOTALe™
Experimental: Isle of Tune
Film/TV: Collapsus: The Energy Risk Conspiracy
Kiosk/Installation: Unilever - Smile Activated Vending Machine
Mobile: Airbnb
Motion Graphics: Record Tripping
Music: The Wilderness Downtown
Personal: JKVC Interactive & Print Design
Social Media: Conan O'Brien Presents: Team Coco
Student: FeedSpeaker
Technical Achievement: AP Timeline Reader
Special Honors
People's Choice: Groupon
Breakout Digital Trend: GroupMe
Speaker of the Event: Jane McGonigal
Digital Campaign of the Year: Old Spice: Smell Like a Man, Man
Best of Show: The Wilderness Downtown
For additional creative ideas check out The Finalists at the SXSW website.
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