Wednesday, August 29, 2007

Labor Day: Salaries, Part I

This three-part Labor Day special report focuses on three salary surveys.

Part I examines the the 2007 AIGA|Aquent Salary Survey.

Part II examines the 2007 InformationWeek IT Salary Survey.

Part III examines the 2007 Redmond's (Microsoft) IT Salary Survey.

AIGA|Aquent Salary Survey

Data from nearly 5,000 design professionals were compiled earlier this year in what is believed to be the most comprehensive national compensation survey of its kind.

The data reflects the following:

  • 2006 wages/salary
  • 2006 total cash compensation*
* Total cash compensation includes not only wages and salary but other forms of cash compensation such as bonuses, profit sharing, incentives and partners’ profits.

Here are a few demographic highlights:

  • work in the for-profit sector (87%)
  • work in organizations smaller than 1000 employees (78%)
  • work as freelance or self-employed (solo designer) (17%)
  • work in the greater Boston area (229) (5%)
The following median salaries were reported in the greater Boston area:
  • entry level designer [ $36,000 ]
  • designer [ $47,500 ]
  • senior designer [ $65,000 ]
The following categories did not provide enough data points to offer statistically significant compensation results:
  • Web designer
  • Web developer
  • Web programmer

Beantown Web will explore these salaries in Part II of this Labor Day salaries series.

The Survey of Design Salaries website provides Definitions for 16 job categories along with a Salary Calculator for comparing compensation across job functions and geographical regions. The entire 44-page 2007 Survey of Design Salaries document (pdf) is available for download.

The survey is commissioned annually by AIGA | the professional association for design, with the support of Aquent, and in cooperation with Communication Arts magazine.

Design professionals can use the survey data to benchmark job opportunities as the post-summer job market shifts into full gear.

Additional Surveys

Labor Day: Salaries, Part II examines the 2007 InformationWeek IT Salary Survey.

Labor Day: Salaries, Part III examines the 2007 Redmond's (Microsoft) IT Salary Survey.

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Monday, August 27, 2007

Sun Tech Days


The emerging world of Rich Internet Applications (RIAs) keeps getting richer -- and more complicated. The following technologies are competing for Web developer's time and interest:

Last week Adobe was in Boston showing off its technologies. Now its Sun's turn.

University Day


The fall leg of the Sun Tech Days world tour begins in Boston before leaving for Italy, China, Japan and Germany. The two-day workshop is designed to help Web professionals "develop skills and advance your career in a Web 2.0 world."

The first day, Tuesday, September 11, offers three separate tracks:
Of the three, University Day offers the most promise for those new to Sun's technologies. It is designed specifically for the academic community, including students and faculty. At the end of this session, participants will learn more about career opportunities using Java technologies in the IT industry.

Two of the topics covered in the University Day session are NetBeans and JavaFX Script. To learn more about these technologies access the following introductions:
The second day, Wednesday, September 12, features Keynote Speaker, James Gosling, affectionately known as "The Father of Java."

UPDATE: Lucky attendees will have an opportunity to have lunch with James Gosling. All you need to do is register to enter the drawing! The names of 15 winning attendees will be announced during the morning demo sessions on September 12.

Register for this FREE event at the Boston Sheraton now. Space is limited.

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Tuesday, August 21, 2007

Adobe Integrated Runtime (AIR) Bus Tour

The recent release of Adobe Creative Suite 3 (CS3) has created buzz around related Adobe products. Two of these products are Adobe Flex and Adobe AIR.

According to Adobe's Website . . .

  • Adobe Flex is a cross-platform development framework for creating rich Internet applications (RIAs).
  • Adobe AIR (formerly code-named Apollo) is a cross-operating system runtime that allows web application developers to use their existing web development skills (HTML, Javascript, Flash, Flex, Ajax) to build and deploy Rich Internet Applications (RIAs) to the desktop.

If you are confused as I am, help is on the way.

Get on The Bus


An 18-city road show travels up the I-95 corridor this week starting in Washington, DC and visiting Baltimore and Philadelphia before arriving in Boston on Friday.

The Adobe Integrated Runtime (AIR) Bus Tour will open its doors at 9:15 am Friday and conduct technical sessions, showcases and discussions. The bus will be parked at the Artists for Humanity EpiCenter in South Boston. [Directions]

InfoWorld offers two articles to help you get up to speed on these latest technologies:

The Web continues to change faster than the Boston Celtics starting lineup. Get on the bus this Friday or risk being left behind.

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Sunday, August 19, 2007

Your Job: How Satisfied Are You?

When it comes to job satisfaction, employees and employers sometimes view their work experience through a different lens according to a recent survey.

The top five contributors to job satisfaction, according to employees, are as follows:

  1. compensation/pay
  2. benefits
  3. job security
  4. flexibility to balance work/life issues
  5. communication between employees and senior management

When human resource professionals were asked to predict the top five contributors to job satisfaction, here was their ordered list:

  1. relationship with immediate supervisor
  2. compensation/pay
  3. management recognition of employee job performance
  4. benefits
  5. communication between employees and senior management

Show Me the Money

Employers underestimate the value of compensation and benefits in attracting and retaining high quality employees.

Employers overestimate the value of supervisory relationships and employee recognition programs.

A summary of the survey conducted by the Society for Human Resource Management (SHRM) is available at DiGiTAL50.com.

What to Do Next

So, what if you feel your current employer is not making a significant contribution to your job satisfaction? It could be time to identify another employer. Two recent articles in The Wall Street Journal shed some light on effective job search strategies.

Stand Out: Join the Crowd

The first article encourages passive job seekers to become more visible by joining and participating in professional organizations. To learn how networking can lead to job referrals access If You Want to Stand Out, Join the Crowd.

LinkedIn: The Right Way

The second article explores the value of expanding your network via a service such as LinkedIn. The Right Way to Use LinkedIn offers advise for developing your contacts and enhancing your reputation in the marketplace.

Conclusion

Here is Beantown Web's four-step (JADE) plan to increase your job satisfaction:

  1. Join a professional network
  2. Attend networking functions
  3. Develop your professional contacts
  4. Enlist your network to help you find a more satisfying job

Mark's Guide provides a listing of technology-related professional networking events in the greater Boston area. The most promising upcoming event for Web professionals is Ignite Boston 2 on Thursday, September 6 in Cambridge.

This FREE event is sponsored by O'Reilly Media, Inc. In addition to learning about Web 2.0 start-ups and making new LinkedIn contacts, you can register to win $300 worth of O'Reilly books of your choosing! Simply send an email to IgniteBoston at oreilly dot com.

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Tuesday, August 14, 2007

Interactive Media Awards -- Q2, 2007

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

The awards are annual, but are judged on a quarterly basis, with categories rotating every three months.

Judges evaluate websites based on the following five criteria:
  • Design
  • Content
  • Feature Functionality
  • Usability
  • Standards Compliance
Web designers and developers can benchmark their projects against these award-winning sites to stimulate creative thinking.

The Categories and Best in Class Award winners for the second quarter of 2007 are listed below:

Airline:
Association:
Beauty/Cosmetics:
Community:
Consumer Services:

E-commerce:

E-Zine / Newsletter:

Financial Information:
Government:
Health/Nutrition:
Newspaper:
Real Estate:
School:
Search Engine/Directory:
Teens:
Training / Vocational:
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet.

Awards for Outstanding Achievement and winners in other categories and previous years can be accessed by using the Interactive Media Awards search engine.

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Sunday, August 05, 2007

Boston Market -- August

"Among the most sought-after talent right now are project managers, Web developers, and business analysts," according to a representative of Hudson, a professional staffing firm, in an interview with InformationWeek.

The Hudson Employment Index, which had been on the decline for three months, bounced back in July. The Index is a monthly measure of U.S. worker confidence in the employment market. Hudson has an office in Waltham.

This month's Boston Market analysis confirms the continuing tend in favor Web development skills over Web design skills, both in number of job opportunities and compensation.

$20,000 Pay Differential

According to PayScale.com job title and type of employer can mean a difference in annual pay of up to $20,000. Here is the breakdown of average salaries factoring in Web discipline (design vs. development) and type of organization (nonprofit vs. for profit):

Web Designer:

  • $48,350 (nonprofit)
  • $56,300 (for profit)

Web Developer:

  • $60,650 (nonprofit)
  • $69,000 (for profit)

These salaries are national averages. Boston area salaries are generally higher. "Average Salaries in Boston" have been updated and appear in the right-hand column.

Top 10 Web Technologies

The skills required to attain a higher compensation rate have also been updated for August and appear in the right-hand column under "Top 10 Web Technologies in Boston." This evaluation represents keyword searches of job postings at Boston.com/Monster.com for common technologies used in Web design and development.

The one minor surprise in this month's list is the demotion of CSS from the Top 10 list. It was replaced by Photoshop.

Indeed.com Job Trends

It is no surprise that programming and database skills (Web development) occupy many of the Top 10 spots as database-driven Web 2.0 activity continues to expand.

Indeed.com offers a valuable trending service that confirms this Beantown Web analysis. For example, let's look at demand for traditional Web design skills using Adobe's Creative Suite as a proxy for demand.

This analysis confirms the demand for professionals with Photoshop skills over other Creative Suite program training.

Now, let's look at the three "front-end" or "client-side" Web design skills:

JavaScript, a programming skill, continues to outpace CSS by nearly two to one in marketplace demand.

When we look at "back-end" or "server-side" Web development skills, Indeed.com confirms the relative demand for C# Web developers:

C# and VB.NET are the primary programming language options used in ASP.NET applications. Web developers new to ASP.NET should choose C# over VB.NET because of the far greater market demand and the upward trend. Demand for PHP developers is stagnant and continues to lag in the marketplace behind Microsoft's server-side offerings.

Finally, the core database language, SQL, leads all Web 2.0-related skills.

The ability to construct and execute SQL statements to update a database (Oracle, SQL Server, MySQL, etc.) in a Web environment remains the skill that every Web developer should highlight on their resume. Job demand for open source database options such as MySQL remains sluggish, at best.

Assignment:

Go to the Indeed Job Trends search engine and type in three technical skills you are most proficient in. Add in a fourth "wish list" skill that you feel you need to develop. Indeed.com will provide you with a profile of the relative job market demand for your current skill set.
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Tuesday, July 31, 2007

Technology Workers Wanted

Technology jobs openings are going unfilled because companies cannot find enough qualified workers.

More than 180 information technology (IT) employers were surveyed by CareerBuilder.com. Nearly half of these companies stated that they currently have open job positions for which they cannot find qualified candidates.

The survey didn't ask IT employers what jobs they were trying to fill. However, a spokesperson stated that IT employers who post job openings on the site are looking mostly to fill positions in the following disciplines:

  • computer programming
  • software engineering and development
  • Web-related functions
  • systems analysis

[Beantown Web will analyze these Web-related functions in a monthly "Boston Market" posting scheduled for later this week.]

A summary of this latest survey of technology employers is available at InformationWeek.

Life-long Learning

Life-long learning is a now a prerequisite for continued employment in technology fields.

A national poll of 1,400 chief information officers (CIOs) reveals that while technology training is needed, softer skills can also be improved on.

The top three skills that CIOs felt their team needed the most improvement in were as follows:

  • Technical abilities
  • Project management skills
  • Verbal & written communication abilities

A summary of this survey is available from Robert Half Technology.

Web technology professionals should consider developing a three-part game plan for acquiring non-technology competencies, such as project planning and communication, in addition to technical skills.

Project Management

Assignment: identify at least one project (preferably Web-related) in which you were a team leader (also preferable) or were a member of a team. Obtain feedback about your performance.

One example I use is the ability to prepare curriculum and manage a classroom for a one-week technical training module at CDIABU.

By having concrete examples of projects you have lead, you can comment about what you learned in the process. This demonstrates that you can get the job done in a timely manner, even if you may not have all of the technical skills required to complete the project.

Communication Skills

Assignment: Identify at least one project each where you can demonstrate your verbal and written communication skills.

The two communication projects I focus on to demonstrate my skills in this area are as follows:

  • verbal -- technical classroom instruction at CDIABU
  • written -- weekly blog articles at Beantown Web

Having concrete examples you can point to that demonstrate your verbal and written communication skills can help you land that next assignment, even if you may not currently possess all of the technical skills that the job requires.

Conclusion:

Yes, you should develop a game plan to improve your technical skills, but remember, your non-technical skills, especially project management and communication (verbal and written), can help separate you from your competition.

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Tuesday, July 24, 2007

Seven Year High


Technology workers are in demand as witnessed by a recent report issued by the Bureau of Labor Statistics -- the unemployment rate for information technology (IT) professionals currently stands at a mere 2%.

The industry now employs more than 3.5 million people in the United States. This employment trend in the tech sector represents a seven year high. A summary of these findings is available courtesy of Information Week.

Let's take a look at the winners and losers in the current information technology (IT) jobs boom and identify one winning strategy that all Web technology professionals should be aware of moving forward.

Management Expertise

U.S. tech workers come in all flavors. One of the largest increases in the past seven years is in the category of management. IT management jobs account for 12% (423,000) of computer-related jobs. Manager jobs are up more than 50% since 2001. The reason for the increase is that more information technology professionals are taking on responsibilities in the following areas:

  • leading projects
  • managing systems
  • coordinating outsourcers & others vendors

Highlighting any of these three areas of responsibility in a cover letter and resume will go a long way toward enhancing employment opportunities.

Positioning for Future Opportunities

While the report identifies winners (software engineers) and losers (support specialists), it does not isolate trends for Web technology professionals. So, we'll have to read between the lines to identify how Web designers and developers can position themselves for future growth opportunities.

All websites are hosted on Web servers. The Web server marketplace comes in two general flavors:

  • Apache [open source]
  • Internet Information Server (IIS) [Microsoft]

As Web 2.0 continues to generate demand for dynamic, data-driven Websites, opportunities will continue to expand for Web professionals who can demonstrate scripting skills and database connectivity expertise. Two general skill-set options include the following:

  • PHP / MySQL [open source]
  • ASP.NET / SQL Server [Microsoft]

Apache, while still the market leader, continues to lose market share to Microsoft and stands at its lowest percentage of market dominance (54%) since the end of 1998. Microsoft (32%) continues to gain ground according to Netcraft's July 2007 Web Server Survey.

Web Development Implications

Microsoft's annual revenue for the recently concluded fiscal year surpassed $50 billion. Revenue growth can be traced to many factors including an increase in sales for development and database tools Visual Studio 2005 and SQL Server 2005. The beginning of the slide in Apache dominance can be traced directly to Microsoft's release of these products in late 2005.

Look for Microsoft to enter a new phase of growth as their vast marketing machine gears up for the release of Visual Studio 2008 and SQL Server 2008 on February 27, 2008.

Where Do You Want to Go Today?

Prediction: Microsoft will become the dominant Web server platform by the end of 2008 -- or at least spend a boatload of money trying.

Web designers and developers who are open to learning Microsoft-centric tool sets should consider positioning themselves now for future opportunities by downloading Visual Web Developer 2005 Express and SQL Server 2005 Express (both FREE tools) and learning ASP.NET today.

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Thursday, July 19, 2007

Four Talking Points

What's the difference between being "confident" in your job prospects and being "happy" in your current job?

Two new studies provide insight and reveal four talking points you can use to discuss the prospects of future happiness in your current job or in one you might be interviewing for.

Average Workers Are Confident

A recent survey of more than 3,000 working adults shows confidence in the U.S. job market. A few key findings:

  • nearly two thirds (65 percent) of U.S. adult workers feel confident in the future of their current employer
  • more than three fourths (77 percent) of U.S. workers believe that it is unlikely that they will lose their jobs in the next twelve months

The Spherion Employee Confidence Index is a monthly gauge of overall worker confidence. The index increased to its highest number since February.

Addition findings reveal the following:

  • only 14 percent of U.S. adult workers are not confident in their own ability to find a new job

A detailed summary of the Employment Report detailing 12-month trends is available in pdf format.

Tech Executives Are Not Happy

The second study looks at above-average workers -- those who have reached the executive level. Nearly 60% of information technology (IT) executives say they're not satisfied or somewhat unsatisfied with their their jobs. Executives in human resources and finance are considerably happier with their current jobs.

A survey of more than 2,000 executives by ExecuNet, an executive career networking firm, revealed this finding.

So, what's bugging IT leaders? The top job complaints include the following:

  • limited advancement opportunities
  • lack of challenge/personal growth
  • differences with culture
  • boss not a good match

Only 9% of all executives cited compensation as a top reason for being unhappy with their jobs.

A summary of these finds is available from InformationWeek. A more detailed Executive Job Market Intelligence Report (pdf) is also available from ExecuNet.

Take Home Message

American workers appear to be happy with the jobs they have and feel confident of finding a new one if they have to. However, the higher one climbs the corporate ladder the more dissatisfied one tends to become.

To minimize your risk of future job dissatisfaction consider introducing these four talking points when interviewing for a new position:

  1. Tell me about opportunities for advancement within this organization.
  2. Provide me with examples of how you challenge employees and encourage them to grow professionally.
  3. Tell me more about the corporate culture within this organization.
  4. Provide me with examples of your personal management style.

Satisfactory responses to these four talking points might reveal whether or not you will be "happy" in the long term with this employer or "confident" that you will be moving on to another opportunity in the near future.

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Tuesday, July 03, 2007

Boston’s Web Innovators Group (WebInno)


A gathering of Boston’s leading entrepreneurs and Web/Mobile experts will take place on Monday, July 9. If you are looking to learn more about Web 2.0 start-ups and want to network with Boston-based business and technology professionals, then this event is for you.

WebInno Mission

Web Innovators Group (WebInno) is comprised of people engaged in Internet and mobile innovation in the Boston area. They aim to support entrepreneurs, visionaries, and creative thinkers in the field by holding events which foster community interaction.

Format

Three "main dish" presenters will take the stage for a six-minute demo of their service:
Each "side dish" demonstrator will give a 30-second overview of their service followed by a showcase of their companies at tables spread throughout the room:
Job Seekers

Job Seekers and employers will have an easy time connecting at the event because employers looking for talent will identify themselves with a colored sticker on their name badge.

The event will be held at the Royal Sonesta Hotel Cambridge and will begin at 6:30 pm. To register for this FREE event access the WebInno Wiki.
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Monday, July 02, 2007

Boston Market -- 3rd Quarter, 2007


"Tight labor markets in many areas of the country and in specific occupations and industries like IT and healthcare are forcing companies to advertise more aggressively than last year in order to find the employees they need," according to a representative of The Conference Board.

"We do not expect economic growth to accelerate until the end of the year, but finding the right employee is already a challenge in many areas of the country."

Access the July Conference Board Help-Wanted OnLine Data Series™ press release (pdf) for details.

Top 30 Countdown

Each quarter Beantown Web conducts an extended analysis of the 30 most in-demand Web-related skills in the greater Boston area, based on keyword searches. This quarter is the first to utilize the new Boston.com/Monster website.

The Top 10 Web Technologies in Boston have been updated and appear in the right-hand column. Average Salaries in Boston have also been updated.

The Web Design skills most in-demand are as follows:
The Web Programming skills most in-demand are as follows:The Database skills most in-demand are as follows:The Second Ten

The second ten most in-demand skills are as follows:
  1. Photoshop [ 375 ]
  2. Java Server Pages (JSP) [ 356 ]
  3. ASP.NET [ 349 ]
  4. Flash [ 303 ]
  5. VB.NET [ 266 ]
  6. Ajax [ 262 ]
  7. Illustrator [ 218 ]
  8. MySQL [ 197 ]
  9. PHP [ 195 ]
  10. Acrobat [ 172 ]
The Third Ten

The third ten most in-demand skills are as follows:
  1. Dreamweaver [ 155 ]
  2. DHTML [ 155 ]
  3. Visual Studio [ 152 ]
  4. DB2 [ 142 ]
  5. Python [ 135 ]
  6. InDesign [ 110 ]
  7. Quark [ 103 ]
  8. XHTML [ 96 ]
  9. VBScript [ 88 ]
  10. ColdFusion [ 86 ]
The Others

The following keyword searches did not make this quarter's Top 30 Countdown:
Next Step -- Friday, August 3

The best training value in the greater Boston area this summer focuses on C# (pronounced C Sharp), one of the Top 10 Web Technologies. C# is the most popular language used in conjunction with ASP.NET, Microsoft's technology for creating dynamic Web applications. You can start learning about C# by accessing Getting Started with Visual C#.

Then, register for a FREE Day of C# Training on Friday, August 3!

More job descriptions mention C# (583) than mention Illustrator (218), Dreamweaver (155), InDesign (110) and Fireworks (27) combined! Can you afford to pass up this opportunity?
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Saturday, June 23, 2007

IT Hiring Index & Skills Report


Looking for a technology-related job in the third quarter? Prospects couldn't be brighter according to a survey of more than 1,400 Chief Information Officers (CIOs). Here's a quick snapshot:
  • 17 percent plan to add IT staff in the next three months
  • 2 percent foresee personnel cutbacks
The net 15 percent increase is the highest in nearly six years! In Boston the ratio is 14 to 1.

When asked "Within your IT department, which single job area is experiencing the most growth?" the response included the following:
A closer look at the skills most in demand shines a light on which Web-related skills will grab the attention of CIOs.

When asked "Which of the following technical skill sets are most in demand within your IT department?" the response included the following:
This survey reveals that, at least in large organizations, Web-related skills that incorporate database connectivity and programming expertise, especially in the form of Microsoft's .NET technology, will help open doors. A summary of the Robert Half Technology IT Hiring Index and Skills Report for the third quarter is available for review.

Relational Databases

Sales of relational database management systems (RDBMS) continues to expand at a 14 percent clip according to report issued by Gartner. Adding database knowledge and expertise to your resume offers perhaps the single best return on investment that a Web designer/developer can make.

Three top-tier vendors account for more than 85 percent of worldwide RDBMS sales. These vendors are as follows:
  • Oracle (47 percent)
  • IBM (21 percent)
  • Microsoft (17 percent)
The language common to each of these database systems is Structured Query Language (SQL). The most popular open source database is MySQL, which can be downloaded for free to either a Mac or a PC. Training to learn the SQL language is also available for free at the following:
With SQL topping the list of the most in-demand Web-related technologies at more than 2,000 current job listings, there might never be a better time to add database connectivity to your Web arsenal.

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Sunday, June 10, 2007

Oscars of the Internet


The Webby Awards is the leading international award honoring excellence on the Internet. The Webby Awards presents two honors in each of more than 100 categories -- The Webby Award and The People's Voice Award -- in each of its four entry types: Websites, Interactive Advertising, Online Film & Video and Mobile.

Beantown Web highlights this year's Webby Award winners in the Websites entry type. The 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. In addition, more than 400,000 votes were cast by people around the world to identify the People's Voice Awards.

Organizers also announced recipients of this year's Webby Special Achievement awards, including the following:

Boston area readers should make special note of the Webby Award Winner in the Government category: MBTA.com -- The Official Website for Greater Boston's Public Transportation System.

Also, fans of LinkedIn will be pleased to know that this business-oriented site walked away with two awards -- Services and Social Networking.

The 2007 Webby Awards winners are as follows:
You can review 100s of additional Websites including The People's Voice Winners in each category and additional category nominees at the Webby Nominees Website.

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Sunday, June 03, 2007

Boston Market -- June


During the month of May the Boston Globe and Monster.com announced the launch of a co-branded website for Boston-area employers and job seekers. This new Boston.com/Monster website replaces the BostonWorks.com website that Beantown Web has been using for its monthly Boston Market analysis. On average there are two to three times more listings on the new joint venture website.

Job prospects for technology workers in the greater Boston area with in-demand skills remain bright. Two studies confirm these findings:
  • Hudson Employment Index -- the number of workers who said their company had plans to add headcount stands at nearly 30 percent, the highest recording since last November. In addition nearly three out of four Boston area workers said they were happy with their job, the highest reporting since last October.
  • The 2007 State New Economy Index -- this index measures the drivers of the information technology revolution that is transforming virtually all industries and contributing to increased productivity. This index places Massachusetts in the top spot among all 50 states.
New Economy Skills

So, what are the hot New Economy skills? Beantown Web's monthly analysis of salaries and job postings provides some insight.

The Average Salaries in Boston for common Web-related job titles has been updated for June. The salaries are posted in the right-hand column. Here is a snapshot of title and salary ranges:
  • "Designer" >> mid-$30s to the low $60s
  • "Developer" or "Programmer" >> mid-$50s to the low $70s
  • "Database">> low-$70s to the low $80s
Top 10 Web Technologies in Boston has also been updated for June using the new joint venture website. Here is a list of skills commonly associated with each technology category:
  • "Designers"
    • HTML (#4)
    • CSS (#9)
  • "Developer" or "Programmer"
    • Java (#3)
    • JavaScript (#6)
    • Perl (#8)
    • ASP.NET (#10)
  • "Database"
    • SQL (#1)
    • Oracle (#2)
    • XML (#6)
    • SQL Server (#8)
The Top 10 List can be found in the right-hand column. Structured Query Language (SQL) tops the list with a staggering 2,000 job openings! The static web page is dead, long live the dynamic data-driven Web universe!

Conclusion

The New Economy is clearly a programming / database-driven economy. Web Designers who develop skills in these areas not only increase their earning potential, they also expand their pool of potential job opportunities.

Action Plan

If you are new to programming and databases, consider signing up for Introduction to Programming, a FREE eight-lesson online course offered at the HP Learning Center. Classes begin Thursday, June 7.

Editor's Note: Next month's Boston Market -- Third Quarter will offer an expanded Top 30 list of Web technology skills in demand in the greater Boston area using the new Boston.com/Monster job search engine.

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