Tuesday, April 11, 2006

IAC Award Winners

The Web Marketing Association has announced its 2006 Internet Advertising Competition (IAC) Award winners. The awards were developed to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising.

The judging criteria was as follows:
  • creativity
  • innovation
  • impact
  • design
  • copywriting
  • use of the medium

The Best of Show winners for 2006 are as follows:

Additional winners in the The Best of Industry award level can be accessed at the IAC Winners website.
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Monday, April 03, 2006

Wanted: Marketing Skills

Question: Where are corporate marketing departments spending their money in 2006?
Answer: Internet marketing

A survey of more than 1,700 marketing professionals at Fortune 500 companies across the United States and Canada provides insights into what areas of marketing large companies plan to focus their attention on in 2006.

More than half of all large companies plan to increase spending on Internet marketing, according to the "2006 Spending & Staffing Trends for Corporate Marketing Departments" study. Other areas receiving increased focus are brand marketing (42%) and advertising (39%).

The survey also found that an improving economy and an impending labor shortage combine to raise the following concerns among large corporations:

  • 59 percent of companies are concerned about employee retention
  • 78 percent believe employee turnover will be a challenge over the next five years
So, large companies are concerned about retention and turnover and they are looking for workers with marketing and Internet experience. Web designers and Web developers who can document Web-based marketing project expertise can position themselves today to take advantage of the opportunities of tomorrow.

To supplement your technical training with marketing knowledge sign up for one of three Web-based marketing classes:

You can review the highlights of the marketing survey in a press release or obtain a free copy by contacting Kelly Shumaker at Aquent Marketing Staffing, a Boston-based a global professional services firm.
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Monday, March 13, 2006

SXSW Web Awards

The SXSW Web Awards is an international competition that attempts to uncover "the best new websites and celebrate those who are building and implementing tomorrow's online trends." The awards focus primarily on sites that went active or were redesigned in 2005.

Sixteen categories were selected with five finalists in each category. A People's Choice Award was given to one site in each category. Here are the sixteen categories along with the respective award winner:

Amusement: Heart Attack
Art: AIGA Design Archives
Blog: Avalonstar
Business (For-Profit): Timberland: Build Your Own Boot
Business (Green/Non-Profit): GE - Geoterra
CSS: Kutztown University Communication Design
Classic: Compound Pilot
Community/Wiki: 9rules Network
Educational Resource: MAKEZine
Experimental: Meebo
Film/TV: IMAX's Magnificent Desolation: Walking on the Moon 3D
Flash: LeapFrog/FLY
Music: Eminem.com
Personal Portfolio: David Josue Photography
Student: HipCal
Technical Achievement: Technorati

People's Choice (online public's favorite finalist): Eminem.com
Best of Show (judges favorite finalist): Technorati

For a more detailed explanation of each category visit the SXSW (South by Southwest) 9th Annual Web Awards Winners Web page. To view the additional four nominees for each category visit the Awards Finalists Web page.
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Thursday, March 09, 2006

CIO Survey - Second Quarter

Executives at firms with more than 1,000 employees plan a net 20 percent increase in IT hiring activity during the second quarter, according a survey of more than 1,400 Chief Information Officers (CIOs) at companies with more than 100 employees.

“Competition is rising for professionals skilled in the hottest applications and specialties, and multiple offers are increasingly common,” according to the executive director of Robert Half Technology, sponsors of the quarterly study.

The top three technical skill sets most in demand within their IT departments are the following (percentage of CIOs responding):
  • Microsoft Windows (NT/2000/XP) administration (81 percent)
  • Wireless network management (52 percent)
  • SQL Server management (49 percent)

The following four Web development-related skills all were mentioned as being in-demand by at least 20 percent of CIOs:

  • .NET development
  • ASP development
  • Java development
  • XML development
To learn more access a press release about the Robert Half Technology IT Hiring Index and Skills Report.
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Wednesday, March 01, 2006

Boston Market -- March

This month's analysis of the Web technology marketplace in the Boston metro area is vendor-specific. Read beyond this sentence only if you are open-minded about advancing your career. The focus for March will be on developing Microsoft-centric skills.

Web design evolves into Web development when interactivity and database connectivity are added to a Website. So, database knowledge and programming skills help to differentiate a developer from a designer.

In the database arena Oracle remains king (number of listings at Monster.com):

Structured Query Language (SQL), the common language of database access, is the single most valued technology skill with more than 1000 listings!

In the skill set of Web programming Java Server Pages (JSP) holds the lead:

So, adding SQL Server and ASP.NET skills to your resume will significantly enhance career prospects.

Late last year Microsoft launched SQL Server 2005 and Visual Studio 2005. Along with these tools they announced the upgrade of ASP.NET to ASP.NET 2.0. Two new books are now on the market to help learn the Express (FREE) Editions of these two products:

Amazon offers both books together at a discounted price of only $42.88. There might not be a better training investment out there this month, except for this one . . .

Attend three Microsoft ASP.NET 2.0 Webcast Series seminars (FREE) and you will receive Microsoft Visual Studio 2005 Standard Edition software ($299 retail value) and other training materials FREE! If you have prior experience with JSP, PHP or ColdFusion, Microsoft wants to introduce you to ASP.NET 2.0. (If you have no prior experience with these technologies select the PHP option.) Webcasts begin Tuesday, March 7.

Now, if you are really into it, you can catch a 17-minute interview with Bill Gates as he discusses these and other technologies that Microsoft is building its future on. Note that this is an in-house interview from Channel 9, Microsoft's own news channel. The interviewer is not a threat to challenge Katie Couric for the coveted CBS Evening News assignment.

Microsoft has received the focus of attention this month simply because I have found no other vendor committed to providing resources to helping Web professionals develop their skills at little or no cost. If you are aware of other vendors -- Adobe (Macromedia), Oracle, IBM, Sun, to name a few -- that offer low-cost, no-cost software and training to help develop skills that are highly valued in the marketplace, then please let me know. I'll be glad to spotlight their offerings in future articles.
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Tuesday, February 28, 2006

Most Admired Employees

FORTUNE magazine's Most Admired Companies list is the definitive report card on corporate reputations. The 2006 ranking has been released. The 1,000 largest U.S. companies, ranked by revenue, were included in the evaluation process. The Top 20 were determined by surveying 10,000 executives, directors and securities analysts.

The seven Most Admired Companies in Massachusetts were as follows (including location and ranking within their industry):

Rankings were based on the following criteria:

  • Innovation
  • People management
  • Use of corporate assets
  • Social responsibility
  • Quality of management
  • Financial soundness
  • Long-term investment
  • Quality of products/services

Wouldn't it be interesting if we had access to a Most Admired Employees list! Workers who made the list would be prize candidates for the best assignments. Job satisfaction would improve. Recruiters would call. Compensation would skyrocket.

While no such list exists, Ajilon Professional Staffing offers these five tips to elevate your admiration ranking in your current position:

  • Manage up. The ability to communicate with your manager in his or her own terms is essential to help you reach your career goals. Be aware of your boss’ management style and goals and communicate your ideas or plans in a similar manner.
  • Make your boss your #1 fan. Your boss’ success is tied to your success, so work with your manager to better understand his/her goals – and help achieve them!
  • Work even harder when the boss is away. Complete jobs they assigned before they return and make sure other projects did not slip through the cracks. Stay organized and pay attention to details. Before they return to the office, send them an e-mail update on the status of projects. They will appreciate this report waiting for them in their inbox.
  • Track your accomplishments. Although sometimes it’s difficult to toot your own horn, make sure your boss is aware of your accomplishments and the times you go above and beyond the call of duty so he/she knows about your successes to reward you with time off, bonuses or a raise.
  • Be a team player. Every boss likes to have his team on his side. Demonstrate that you're committed to the company, not just to your own personal goals.
Set a goal this week to improve in one of these five areas, then chart your progress. By striving to become a Most Admired Employee in your current position your reputation will grow and Most Admired Companies will seek you out for more satisfying and better paying opportunities.
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Tuesday, February 21, 2006

Six Degrees of Kevin Bacon

It's Tuesday morning, the day after a three-day holiday. You are sitting at your computer reviewing your e-mail and maybe wishing you were somewhere else.

It's not that you hate your job; it's just that you don't feel appreciated and don't feel your talents are being put to the best use by your current employer. If fact, according to Marcus Buckingham, half of all workers will spend half of their workday doing things they are not particularly interested in doing.

So, you might spend part of your workday going online and casually searching for another job, being careful to pull up some "real work" should your boss stop by for a visit.

Why not consider a different strategy? Why not spend part of your day -- your lunch break perhaps -- developing your network of contacts? In this third installment of a series on Internet Recruiting we will explore the concept of social networking.

Fully 60% of 200 employers surveyed say they plan to invest in social networking technology to generate referrals to fill vacant positions. Social networking Websites have been in the news lately. If you have teenage child chances are you are aware of a Website called MySpace. A similar Website called Facebook is popular with college kids. Dozens of business networking sites have sprung up over the past year of so.

All of these Websites are based on the concept that by developing a network of like-minded peers who have their own network of contacts, you can expand your network exponentially. The concept has been made popular by the trivia game Six Degrees of Kevin Bacon.

Let's pick one business-related social network -- LinkedIn -- and explore it. Why LinkedIn? Because it's been written up in the popular press and it's the only career network I've been invited to join! Since this is a "club" you do have to be a "member" to see what goes on behind the scenes. Currently, I have one "connection" in my network -- the person who invited me. This "sponsor" is connected to three other people. These three other people have connections. All told, I am just two connections away from being in touch with 137 business professionals, all from one connection!

So, you can see that "working your network" can lead to introductions that you didn't think were possible. Even Kevin Bacon, Independent Motion Pictures and Film Professional, from Los Angeles is LinkedIn! Alas, none of my current contacts has a connection to Kevin, not yet anyway.

Two features of LinkedIn that I find particularly interesting:
  • job openings that are listed exclusively to network members, thus reducing competition and unnecessary weeding out of resumes from unqualified candidates
  • job openings that give preference to applicants with endorsements -- kind of an eBay system of obtaining references for a job well done from someone in your network, perhaps a previous boss or coworker, or a satisfied client
An increasing number of employers will use social networks to fill job vacancies. The time to start building your network is today, while the economy is good and jobs are plentiful. If you feel I am a trusted contact that you would like to continue doing business with, then by all means, visit my LinkedIn page and join my network today. It's free, it's easy, and it could lead to your next job, or better yet, an introduction to Kevin Bacon!
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Saturday, February 18, 2006

Who's Zoomin' Who?

As discussed in the previous blog, Internet Recruiting, companies looking for talent in today's marketplace are finding that employee referrals deliver the best results. In addition, recruiters are investing in social networking technologies to build their referral base.

Today's issue focuses on how you can create a Web presence, and begin establishing a referral network, even if you do not have your own Website. (Of course, if your career involves Internet technology, you should have your own Website!)

To begin, have you ever "Googled yourself?" That is, gone to a search engine like Google and typed in your own name. Some interesting results can occur, like links to documents you never knew existed or links to people with your same name who are definitely NOT YOU!

Now, have you ever "Zoomed yourself?" That is, visited a Website called ZoomInfo and typed in your name? ZoomInfo is "the search engine for discovering people, companies and relationships." Go there now, type in your first and last name, and see what you find.

Even if you have never used this Website before, it's quite possible others have, looking for information about you, and perhaps finding mixed results. The difference between ZoomInfo and Google is that you get to control your Web presence at ZoomInfo. And if you want people to find you, you want to be in control of what's being said about you.

Setting up a ZoomInfo Web summary is FREE and easy to do. To join "the largest index of people in business in the world," you can start with a basic profile in just a few minutes. Over time you can add additional information such as education, past work experience and important Website links. You don't have to add sensitive information, like your date of birth or marital status. This is a business profile and should be treated as such.

Once you are registered here's how you can use ZoomInfo to position yourself in the marketplace:

  • When sending out an e-mail use a link to your ZoomInfo Profile as part of your signature
  • Research people and companies prior to an interview or sales call
  • Use the "Connect With . . ." feature to contact a former business associate or introduce yourself to a new one
  • Use the "Add to Colleagues" feature to begin building a referral network of colleagues and associates
Recruiters are using search tools like ZoomInfo and you should be too to give yourself a competitive advantage. Little did Aretha Franklin know when she recorded Who's Zoomin' Who? (.asx file) in 1985 that her song would take on a whole new meaning in the 21st Century.
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Friday, February 17, 2006

Internet Recruiting

The score at halftime: Internet 51 Newspaper 5

Internet sources produced 51% of all hires last year, while newspaper classified ads generated just 5% of the new hires, according to a newly released study. The most popular Internet sources for new hires at leading U.S. companies were the following:
  • Corporate Employment Web Sites (21%)
  • General Job Boards (15%)
  • Niche Job Boards: (6%)
  • Social Network Web Sites (5%)
  • Commercial Resume Databases (4%)
Employers reported that they find the highest quality candidates and receive the greatest return on their investment from the following two sources:
  • their own corporate web sites
  • employee referrals
Most notably, employers report they will significantly increase employment related spending in the following key areas:
  • Corporate Employment Web Sites (74%)
  • Employee Referrals (68%)
  • Social Networking Technology (60%)
The trends are clear. If you are looking to upgrade your current job this year and do not have a presence on the Internet and do not have a network of professionals who can help refer you to opportunities, then you are at a competitive disadvantage.

The next several issues of Beantown Web will focus exclusively on this emerging trend of social networking and how you can utilize today's technology to maximize your potential for uncovering the business opportunities of tomorrow.

A press release of this report is available from DirectEmployers Association, a non-profit consortium of over 200 leading U.S. employers and operator of JobCentral.com. A more detailed summary, 2006 DirectEmployers Association Recruiting Trends, is also available in pdf format.
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Tuesday, February 14, 2006

Databases: What to Know

Three truths about databases:

  • every organization has them
  • no organization can thrive without them
  • the more you know about them, the more valuable you become to the organization
The Big Three of databases are as follows:

  • Oracle
  • IBM (DB2)
  • Microsoft (SQL Server)

These three competitors combined control 85% of the $15 billion database market [1]. The marketplace provides a snapshot of their relative value. The number of job listings for each of The Big Three when searching by keyword are as follows [Monster.com listings]:

  • Oracle [ 995 ]
  • Microsoft (SQL Server) [ 506 ]
  • IBM (DB2) [ 93 ]

The common language of all databases is Structured Query Language (SQL). So, the more you know about SQL the more you'll be able to manage data regardless of which relational database management system (RDBMS) is being used.

According to a recent BusinessWeek article, Taking On the Database Giants, open-source database products are gaining ground. Of these MySQL appears to have the most momentum.

So, how does one get experience using these products? Here's a two-step plan:

Step #1: Learn SQL

Step #2: Learn one of The Big Three (SQL Server)

Why select SQL Server? Quite simply, I have not been able to identify any low-cost alternatives to learning Oracle or IBM DB2. Both products are expensive and so is the training. Microsoft, on the other hand, wants technology professionals to learn its new SQL Server 2005 product so that it can capture market share from its competitors.

[1] reference: Taking On the Database Giants
[2] note: The courses are designed for SQL Server 2005, not the Express Edition, so there my be some aspects of the course that may not apply to the 'lite' version of the product.
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Sunday, February 12, 2006

SeaMonkey Internet Suite

August 9, 1995 is considered by many historians to mark the birth of the Internet Era. On that day Netscape Communications went public and countless Internet millionaires would be minted over the next five years.

Most early Internet users experienced the World Wide Web for the first time using Netscape's Navigator software. In short order Microsoft launched Internet Explorer and today maintains a commanding lead in Web browser utilization.

Netscape's original concept was to bundle the Navigator browser with other software including Web developer tools. This design package has been resurrected by The Mozilla Foundation and has been renamed SeaMonkey Internet Suite. (Mozilla was Netscape's early mascot and the organization is also the keeper of the open-source Firefox Web browser.)

SeaMonkey 1.0 is now available for FREE public download. It's Web developer tool is called Composer, which is primarily an HTML text editor with support for JavaScript debugging. SeaMonkey is ideal for students and other budget-conscious designers and developers who want to learn the basics of HTML, JavaScript, and CSS and are not in position to purchase industry standard tollkits such as Dreamweaver, which retails for $399.

I used the SeaMonkey Composer tool to edit and upload my Recent Training section of the Web Apprentices Website and it works quite nicely for simple edits.

Designers and developers in training can download SeaMonkey and start practicing with the following FREE tutorials available from WebDevelopersNotes.com:
By the way, Netscape hasn't gone away. Netscape 8.1 is available for download and there are rumors of a Netscape 9.0 version in development.
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Monday, February 06, 2006

Open Ajax Project

Ajax is an evolving set of tools and standards for creating interactive Web applications. The Open Ajax Project is a collaborative of organizations that has been formed to focus on establishing universal compatibility for Ajax among computer hardware, operating systems, and other software programs. A few of the companies that have lent their support to the project include the following:
  • IBM
  • Google
  • Yahoo!
  • Oracle
Ajax is an acronym for "Asynchronous JavaScript and XML." It is a technique used to create a "rich internet application." Web design innovations that can be incorporated into a website using Ajax include the following:
  • updating portions of a Web page automatically
  • checking information submitted (order form information, for example)
  • dragging-and-dropping objects inside a Web browser
Web designers and developers are invited to attend a FREE Ajax seminar hosted by IBM at their Cambridge office. The seminar is Tuesday, February 7 at 6:30 pm. To attend you must register at the PHP Boston Chapter Website.

Since JavaScript and XML are languages used to create this technique, they should also be in the toolkit of every Web designer and developer who wants to stay current on emerging design and development trends. To get started with XML, you can sign up for Introduction to XML, a FREE online course conducted via the HP Learning Center. The eight-lesson course begins Thursday, February 16.
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Saturday, February 04, 2006

Big Demand, Big Pay

Which job-hunting workers are in a solid position to negotiate better pay in 2006? According to CNNMoney.com, in coordination with Spherion, a national staffing and recruiting firm, the most in-demand workers are concentrated in five arenas as follows:

  • Accounting
  • Sales and marketing
  • Legal
  • Technology
  • Manufacturing and engineering

So, what is the one skill that is most in-demand in the technology arena? "Developers who are expert users of Microsoft's software programming language .NET can make between $75,000 and $85,000 a year in major cities when they're starting out," according to the author of this staffing analysis.

Here is a six-step, zero-cost plan to introduce yourself to Microsoft .NET:

  1. Review What is .NET? [FREE]
  2. Complete the Microsoft .NET Tutorial [FREE]
  3. Review Why ASP.NET? [FREE]
  4. Download ASP.NET Web Matrix [FREE]
  5. Take the Web Matrix Guided Tour [FREE]
  6. Complete the ASP.NET Tutorial [FREE]
The average IT worker spends $2,200 on training and education annually and invests approximately 11 hours a week to learn new skills and technologies, according to a recent survey by the Computing Technology Industry Association (CompTIA). The 12 hours a week you invest (you are better than average) developing your .NET skills will be handsomely rewarded.
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Thursday, February 02, 2006

Boston Market -- February

The Monster Employment Index hit another all-time high in January -- its ninth new high in the last 13 months -- indicating strong job demand. "Online opportunities for white-collar workers in accounting, IT and legal professions surge, demonstrating broad strength in business services," according to a Monster press release.

Businesses are actively acquiring technology talent, but only professionals with the right skill sets and requisite experience. One way to gauge the current demand is through a keyword search on specific technology skills at selective online job sites. Beantown Web monitors two sites: BostonWorks and Monster.

Skills sets are grouped into four categories: Tools, Acronyms, Containers, and Knowledge (TACK). A few of the common keywords associated with Web design and Web development jobs include the following:

Note: the numbers in parentheses indicate the number of job postings that list that keyword in the job description. [ First number: BostonWorks.com ][ Second number: Monster.com ]

Tools (software)

  • Photoshop [ 77 ][184]
  • Flash [ 48 ][ 36 ]
  • Dreamweaver [ 31 ][ 57 ]
  • Visual Studio [ 25 ][ 70 ]

Acronyms (languages)

Containers (databases)

Knowledge (certifications)

  • The demand for certified professionals varies by discipline. All things being equal certification helps to distinguish you from your competition. An appropriate certification entry point for Web design and Web development professionals is Certified Internet Webmaster (CIW). For a complete listing of all technology certifications, along with links to the appropriate certification Website, be sure to check out the Web Apprentices Career Center.

A few quick observations:

  • Monster.com consistently lists twice as many opportunities as BostonWorks.com
  • Acronym (language) skills are in greater demand than Tool (software) skills
  • Container (database) skills are in greater demand than Tool (software) skills
Web designers and Web developers who want to advance their careers should focus on one Acronym (language) and one Container (database) and set a near-term goal to obtain additional training and experience. Feel free to check out my "Tour Dates" (right-hand column) for training opportunities in the coming months. You have a choice of attending a traditional "classroom" workshop or beaming me directly into your PC for a "virtual" training session!
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Friday, January 27, 2006

The X Factor

Microsoft is planning a 2006 upgrade to its two flagship products. Windows XP will evolve into Windows Vista and Office 2003 will morph into Office 12. Yesterday, I had the opportunity to attend a Microsoft special preview of both products. My conclusion: there is one open-source skill that all Web developers should add to their resume this year based on Microsoft's migration strategy.

Both products have changed in substantial ways. However, the most significant change affecting data that begins life as an Office document (Word, Excel, and PowerPoint) and migrates to the Web will be evident to end users only by the file extensions as follows:
  • Word (.doc becomes .docx)
  • Excel (.xls becomes .xlsx)
  • PowerPoint (.ppt becomes .pptx)

This X factor file format notation is consistent with the recent upgrade of ASP classic (.asp) to ASP.NET (.aspx).

So, why the "x"? Quite simply, all Office documents in the future will be stored as XML files!

If Bill Gates has decided to bet the future of his cash cow Office franchise on Open XML Formats, then it would make sense for developers to learn more about XML data. If HTML represents a core technology during the first decade of Web design and development, then XML appears to be staking its claim to being a core technology for the second decade. Whether you are a Microsoft zealot or detractor, every designer and developer should consider adding XML to their skill set as the Web matures from infancy to adolescence.

To learn more about Microsoft's commitment to XML, access the Office 12 Website and a Microsoft product manager's blog that focuses on Office and XML. You can continue your quest for knowledge at Microsoft's XML Developer Center to learn more about "the language of information interchange."
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Wednesday, January 25, 2006

Boston Wi-Fi Initiative

Global Wi-Fi hotspots have surpassed the 100,000 mark according to a press release issued by JiWire. Many of these hotspots are independent, proprietary and uncoordinated.

Meanwhile, cities around the United States are fashioning a coordinated effort to help its citizens become more productive in our increasingly mobile society. A few major cities that have recently announced plans for citywide Internet access include San Francisco and Philadelphia.

These plans center around providing free or low-cost Internet access via Wi-Fi. Citizens with a wireless-enabled computer can access the Internet via a hotspot.

What about Beantown? Well, the little-advertised Boston Main Streets Wi-Fi Initiative is up and running and delivering FREE Wi-Fi Internet access to the following four communities:

The Boston Main Street Wi-Fi Initiative website explains how to access FREE Internet in these communities.

Unfortunately, no information is available detailing the scope of the rollout to other communities or the timeframe for completion. Hopefully, it won't take as long as The Big Dig.

In the meantime several search engines are available to help you find a hotspot in a specific location. A few of these services include the following:

In addition, eating establishments such as Panera Bread (30 locations in Massachusetts) offers FREE Wi-Fi access. So, now there is no excuse for not being productive on your lunch hour!
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Wednesday, January 18, 2006

Web Applications for Dummies

As discussed in the November 10 issue, Microsoft "Sea Change", the shift to Internet-based software and services has begun and Web developers with the right skills should benefit from this "sea change."

Enter a new competitor: Salesforce.com. This company created one of the most successful Web applications -- software programs that are not installed on your desktop, but rather, are available for use on the Internet. Their customer relationship management (CRM) Web application competes with software products at a fraction of the cost. Typically Web applications like these are rented for a monthly fee, as opposed to purchased for a one-time price.

SalesForce.com has officially launched AppExchange, its Website for providing a common access point and development platform for many different kinds of Web applications. The company's goal is to become an on-demand business application development platform -- one that developers think of first for building applications.

One popular software program has already been transformed into a Web application -- Adobe's Acrobat for creating pdf files. While this application requires a subscription fee to use, here are four promising applications that can be used for FREE:

You can give these and many other Web applications a "test drive" at the AppExchange Website before deciding to activate the application.

Want to learn more about Web applications? Simply download a white paper (pdf). Better yet, Salesforce.com would love to have you develop your own Web applications and make them available on AppExchange. They have even created Salesforce.com's AppExchange for Dummies to guide you through the process. A FREE copy will be mailed to you! All you have do is register and in no time you can enter the world of Web application development.
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Thursday, January 12, 2006

Best Companies to Work For

FORTUNE is out with its annual list of 100 Best Companies to Work For. Six of those companies are either headquartered in Massachusetts or have a large office in the state. They are as follows:

If your goal in 2006 is to change employers, why not work for the best? A more comprehensive listing of Best Places to Work is available from the Boston Business Journal. Three of the employers -- Brigham McCutchen, Bright Horizons, and Genzyme -- appear on both lists.

A few of the benefits that elevate an employer to Best Company status include the following:

  • Health care
  • Child care
  • Work-life balance
  • Telecommuting
  • Sabbaticals
  • Unusual perks
The best way for worker to be attractive to a Best Company is to set goals to become a Best Worker at your current company. Here are three things you can do to improve your employment prospects in 2006:
  • Identify one way in which you add value for your current company -- either by generating revenue or reducing expenses -- and then document your performance.
  • Issue a press release about a recent award you've won for your superior performance -- every one of the six Best Companies have posted press releases about their FORTUNE award.
  • If you don't have a personal Website to post your press release, build one!
When you are ready to begin contacting companies, the Web Apprentices Career Center stands ready to help with your efforts.
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Friday, January 06, 2006

Microsoft's Major Competitor

Bill Gates went on record this week when asked which competitor he is most concerned about. His response:

"The biggest company in the computer industry, by far, is IBM. They have the (sic) four times the employees that I have, way more revenues than I have. IBM has always been our biggest competitor. The press just doesn't like to write about IBM."

What are the implications of a Microsoft vs. IBM battle for 2006 and beyond? And what does this mean for Web developers?

The Web continues to expand and the tool kit that Web developers need to be proficient in keeps growing with it. Case in point, e-commerce continues to outpace economic growth in the United States. This Holiday season witnessed a 25% increase in Internet sales vs. the previous year. And the Top 400 Retail Websites are not the only beneficiaries of this Web development trend. As we saw in Outlook 2006, Part 2, small and medium-size business (SMB) leaders want to use their Website to market their products, paying particular attention to sales leads and online sales.

Web developers who can help SMB leaders grow their revenues should do well in 2006. Both Microsoft and IBM have tools available to help these businesses. We've read about Microsoft .NET tools for Web developers. But what does IBM offer Web developers in terms of tools and training?

IBM has made a major commitment to open source standards and supports PHP as their primary Web development language. Here are just two FREE online tutorials available at the IBM Website:

In addition, as the Web development arms race between Microsoft and IBM continues we will begin to hear more about emerging techniques such as Ajax & Atlas. If you'd like to position your skill set near the front of this digital arms race you might want to consider learning more about these techniques. And IBM wants to help you. On Tuesday, February 7 at 6:30 pm IBM's Cambridge office will host a seminar with the following somewhat cryptic title:
The seminar is FREE and is being coordinated by the Boston PHP Users Group. Registration is required.
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Sunday, January 01, 2006

IT Recession -- 2007

The next IT recession is scheduled to begin in 2007. Over the following three years the job market for IT specialists will shrink by 40 percent.

Forrester Research and the Information Technology Association of America (ITAA) announced its inaugural US Tech Sector Index in December. The new quarterly benchmark is based on 11 measures of IT demand, supply, and the strength of US-based IT providers. Findings reveal both moderate increases and declines in various indicators over the coming year. A mild downturn is expected in 2007 followed by the next wave of tech innovation and heavy IT investment starting in 2008.

According to separate research conducted by Gartner, Inc., the job market for IT specialists will shrink 40 percent by 2010.

This does not mean the demand for tech skills will decline. It simply means the nature of tech work will change. IT "versatilists" will emerge replacing IT "specialists." An IT "versatilist" will be charged with fueling business value and will gain experience through multidisciplinary assignments.

"Today's IT specialists must focus on a rapid and intentional expansion from technical specialization to business competence in order to position themselves as tomorrow's business contributors," according to a Gartner representative.

This shift in work competencies is just one of six trends presented as part of a Gartner Special Report entitled "Gartner's Top Predictions for 2006 and Beyond."

According to Gartner the IT profession will split into four domains of expertise over the remainder of this decade:

  • technology infrastructure and services
  • information design and management
  • process design and management
  • relationship and sourcing management

For a complete description of these four areas of practice access a recent Gartner press release.

Web developers should set specific goals in the first half of 2006 to improve in the following three areas:

  • upgrading technical skills
  • expending contacts within the industry
  • seeking out opportunities to develop business-specific skills that affect the bottom line
The downturn is a year away. Plan now for next year's recession and position yourself for the opportunities that await beyond.
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