IAC Award Winners

The Web Marketing Association has announced its 2006 Internet Advertising Competition (IAC) Award winners. The awards were developed to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising.

The judging criteria was as follows:

• creativity
• innovation
• impact
• design
• copywriting
• use of the medium

The Best of Show winners for 2006 are as follows:

• Kellogg's Fruit Streamers Mini-site (Best Ads the Client Did Not Pick)
• The Official Anne Geddes Website Email (Best of Show Email Message)
• Building a Better Member Email (Best of Show Email Message Campaign)
• Scream mail (Best of Show Integrated ad campaign)
• Keowee Falls Interactive Tour (Best of Show Interactive Application)
• 3M Breast Cancer Awareness (Best of Show Microsite/Landing Page)
• Cocktail Shaker (Best of Show Online ad)
• Above The Influence (Best of Show Online Campaign)
• Scudder Participant e-Newsletter (Best of Show Online Newsletter Campaign)
• Block Party Bash (Best of Show Rich Media Online Ad)
• 24 Sweepstakes (Best of Show Rich Media Online Campaign)

Additional winners in the The Best of Industry award level can be accessed at the IAC Winners website.