In keeping with the marketing focus in the last two articles, this month's market analysis highlights a few of the technology skills needed to help businesses market their products and services.
A quick search on the "e-commerce" keyword reveals the following job listings in the greater Boston area (number of listings):
According to an annual survey of 250 e-commerce executives conducted by the e-tailing group, "e-commerce is becoming an important, stand-alone sales channel and websites are increasingly seen as revenue generators and important profit centers." A summary of the survey can be accessed for a limited time via eMarketer.
According to the survey the top three Web-related initiatives planned for 2006 are as follows (percentage of executive responding):
- enhanced onsite merchandising features (75%)
- more targeted e-mail marketing programs (74%)
- improving onsite search (70%)
If your skill-set includes knowledge and experience in these areas then your skills are in demand. To obtain knowledge and experience in these in-demand Web marketing areas consider the following FREE training plan that focuses on two popular Web development technologies that can be used to develop and maintain a company's e-commerce strategy:
ASP.NET focus:
- sign up for Building Applications with ASP.NET
- review the ASP.NET Quickstart Tutorial
- review the ASP.NET e-commerce starter kit
PHP focus:
- review PHP: a simple tutorial
- review PHP Tutorial
- review PHP Shopping Cart tutorial
