Saturday, December 02, 2006

Boston Market -- December

The Monster Local Employment Index for Boston reached a new high in October. "In addition to heightened seasonal demand for retail workers, the index for Boston showed an increase in online job opportunities in IT, science and engineering professionals," according to a Monster press release.

If you are a recent college graduate your prospects of finding a quality job are especially good according to Job Outlook 2007, an annual survey published by the National Association of Colleges and Employers (NACE).

"This marks the fourth straight year that employers have projected percentage increases in the double digits," says a NACE representative. According to the survey, employers plan to target the following degree areas to fill positions:
  • business
  • engineering
  • computer-related
Not all computer-related skills are valued equally by employers, however. The job market analysis below reveals which computer-related skills are most in-demand in the greater Boston area [ along with the number of jobs listed for that skill at BostonWorks.com ].

The following skills are typically associated with Web Design:
  • Photoshop [ 67 ]
  • CSS [ 67 ]
  • Flash [ 52 ]
  • Dreamweaver [ 35 ]
  • XHTML [ 18 ]
The following skills are typically associated with Web Development:
The following skills are typically associated with data management:
Web design skills continue to lag behind Web programming skills. Database skills (including XML) continue to be in highest demand by Boston area employers. Average salaries reflect this demand curve and are listed below:
For a more complete list of skills, along with direct access to job postings at both BostonWorks.com and Monster.com, review Boston Market -- 4th Quarter, 2006.
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Tuesday, November 21, 2006

100 Million to One

Now that there are more than 100 million Websites on the Internet, how do you get search engines to find yours?

What if you have more than one website that you manage? Wouldn't is be efficient if there were just one process to help streamline the task of having the major search engines find the most current information on the websites you manage?

Google has such a process and Yahoo! and Microsoft have agreed to support it. It's called Sitemaps. Google's Webmaster Help Center provides an introduction to Sitemaps and links to other webmaster tools.

The process is fairly simple:
  1. create an XML file
  2. place it on your Web server
Visit Sitemaps.org for details. The Protocol page will show you how to create the XML file and the FAQ page will show you where to place the file on the server.

To learn more access Search Giants Find Common Ground for Webmasters from NewsFactor.com.

NOTE: Approximately 85% of all searches are processed through Google, Yahoo! and Microsoft search engines.
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Thursday, November 02, 2006

Boston Market -- November

Monster.com released its Employment Index for October and reported a three-month upward trend in job postings indicating "continued strong demand for IT professionals across the country". The Index including design professionals also participated in the three-month upward trend.

While this report confirms a strong job market for technology workers, not all technology workers are valued the same. For example, a new free salary service from CareerBuilder.com called CBSalary.com provides an insight into pay scales for workers with Internet and database skills. Check out the following average salaries in the greater Boston area:
From this simple analysis Web programming skills command a 50% pay premium over Web design skills. Database skills command a 100% pay premium over Web design skills.

What about the demand for these skills? Once again a similar trend emerges.

Listed below are several skills typically associated with Web Design [ along with the number of jobs listed for that skill at BostonWorks.com ]:
  • Photoshop [ 74 ]
  • CSS [ 72 ]
  • Flash [ 48 ]
  • Dreamweaver [ 34 ]
  • XHTML [ 13 ]
Listed below are several programming skills that are more typically associated with Web Development:
In addition, here are a few skills typically associated with Database Administration:
The demand trends and the compensation trends track each other as follows:
  • Web Designer [ lower demand → lower pay ]
  • Web Developer [ moderate demand → moderate pay ]
  • Database Administrator [ higher demand → higher pay ]
If you are looking to upgrade your skills consider one of the following FREE online courses enrolling later this month at the HP Learning Center:
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Sunday, October 29, 2006

Web Research: A Look in the Mirror

If job candidates use the Internet to identify jobs and research companies why can't companies use the Internet to research job candidates?

A survey of 1,150 hiring managers reveals the following Web tools that are used in the candidate screening process:
  • one-in-four use Internet search engines
  • one-in-ten search social networking sites
Check out these staggering findings:
  • More than half (51%) of candidates are excluded from receiving an offer after the hiring manager performs an Internet search
  • Nearly two thirds (62%) of candidates are excluded after a search of social networks
What does the Internet say about you? Have you googled yourself lately? What kind of "digital dirt" can be unearthed on your MySpace or Facebook site?

To learn the leading reasons for being dismissed as a candidate access a press release of the survey results from CareerBuilder.com. Also listed are three steps you can take to safeguard your online persona.

If you are looking to use the Web to present a favorable image to prospective employers consider the following list of reasons that hiring managers found to help confirm their decision to hire a candidate:
  • candidate’s background information supported their professional qualifications for the job (64%)
  • candidate was well-rounded, showed a wide range of interests (40%)
  • candidate had great communication skills (34%)
  • candidate’s site conveyed a professional image (31%)
  • researcher got a good feel for the candidate’s personality, could see a good fit within the company culture (31%)
  • other people posted great references about the candidate (23%)
  • candidate was creative (23%)
  • candidate received awards and accolades (19%)
What the Web says about you can land you in a bigger cubicle on the road to the corner office or in the grandstand as you watch others accepting better paying jobs and wonder why you are not receiving offers.
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Thursday, October 26, 2006

Salary Guide -- 2007

The following technology roles are expected to be in high demand in 2007:
  • software developer
  • web developer
  • data warehouse manager
These roles require expertise in programming and database management which confirms the findings in Boston Market -- 4th Quarter, 2006 as follows:
  • High demand -- database skills (SQL)
  • Moderate demand -- programming skills (ASP, JavaScript & ASP.NET)
  • Low demand -- design skills (XHTML, CSS & Flash)
The annual base compensation ranges for the top three in-demand roles are as follows:
  • Software developers [ $60,250 -- $94,750 ]
  • Web developers [ $54,750 -- $81,500 ]
  • Data warehouse managers [ $85,500 -- $113,500 ]
The industries forecasting particularly strong demand for IT professionals in 2007 include the following:
  • financial and business services
  • insurance
  • technology
  • healthcare
  • manufacturing
Additional technology roles and their expected salary ranges include the following:
  • Project managers [ $72,750 - $106,250 ]
  • Quality assurance analysts [ $52,250 - $74,500 ]
  • Applications architects [ $80,000 - $112,750 ]
  • Network security administrators [ $69,750 - $98,500 ]
  • IT auditors [ $69,250 - $97,000 ]
A press release of the Robert Half Technology 2007 Salary Guide is available for review. You can also register to receive a FREE copy of the guide along with other resources including a Glossary of Job Descriptions.
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Sunday, October 22, 2006

WebAwards -- 2006

The WebAwards for 2006 have been announced in the tenth annual competition for outstanding web site development. The awards are coordinated by the Web Marketing Association which was founded in 1997 to help set a high standard for Internet marketing and web development. More than 2,300 web sites were reviewed in this year's competition.

Entries were judged on the following criteria:

  • design
  • copy writing
  • innovation
  • content
  • interactivity
  • navigation
  • use of technology
The four WebAward levels are as follows:
  • Best of Show
  • Best of Industry
  • Outstanding Website
  • Standard of Excellence

Web developers can use these award-winning websites to benchmark design standards and to stimulate design ideas.

The design firms with offices in the Boston area that won awards at this year's competition included the following:

The Best of Show (overall winner) award went to the TBS: Department of Humor Analysis website.

Listed below are the Best of Industry award winners in 96 industry categories:

Additional winners in the categories of "Outstanding Website" and "Standard of Excellence" can be identified via searching the WebAwards Website.
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Thursday, October 19, 2006

Boston 4 -- Detroit 1

Detroit may have made it to the World Series this year, but Boston continues to be a great place to find work.

According to the latest job posting data there are several large metropolitan areas with a higher than average ratio of online ads per 100 persons in the labor force. The national average is 1.62 per 100. The above average metro areas include the following:
  • San Diego (3.96)
  • San Francisco (3.90)
  • San Jose (3.84)
  • Seattle-Tacoma (3.68)
  • Boston (3.53)
The metropolitan area with the lowest number of online job ads per 100 persons in the labor force:
  • Detroit (0.81)
So, Boston outpaces Detroit four to one in job creation.

While the report did not specify the type of jobs, nor did the study evaluate the quality of those postings, it's clear that the top metro areas are also high technology centers. It seems likely that a higher percentage of these postings require technology skills. A summary of The Conference Board Help-Wanted OnLine Data Series is available for review.

The findings in this analysis were confirmed by the Monster Local Employment Index (pdf) for September which reported that online job postings in the greater Boston area are at an all-time high "driven by elevated demand for workers in business, financial and creative services."

While new online job postings are up between seven percent (Monster) and 20 percent (Conference Board) from the same time last year, not all is rosy on the job front. The Chief Executives' Confidence Measure, for example, is at its lowest level in nearly five years. The survey of 100 business leaders from a wide range of industries reveals expectations for a lackluster pace of growth from now into the beginning months of 2007, but growth none-the-less.

While Boston might be a much better place to look for work than Detroit, finding a quality job that matches your skill set could be a challenge. If you are in the job market because you are either on a losing team or are currently a free agent, perhaps you need to acquire some new skills during the off season. For a thorough evaluation of the technology skills most in demand in the free agent market, review Boston Market -- 4th Quarter, 2006.
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Thursday, October 05, 2006

IT Labor Hard to Find

Two new job market studies confirm the conclusions from Boston Market - 4th Quarter. A brief summary of the Boston area Web technology job market:
  • High demand -- database skills (SQL)
  • Moderate demand -- programming skills (ASP, JavaScript & ASP.NET)
  • Low demand -- design skills (XHTML, CSS & Flash)
The first finding confirms the high demand for database skills. More than 70 percent of CIOs state that the technical skill set most in demand is database management (Oracle, SQL Server, DB2). In addition, 30 percent of CIOs now claim that "IT labor is hard to find and keep." For details access Robert Half Technology IT Hiring Index and Skills Report and the CIO Magazine Tech Poll (pdf).

The second finding confirms the moderate demand for programming skills. MonsterTRAK, the student division of Monster.com, announced the five hottest occupations for recent graduates based on entry level job postings. The fifth hottest job market is for entry-level programmers. A complete list can be accessed from a Monster.com press release.

If you are new to databases, the Microsoft Office suite of productivity tools offers desktop software to help you get started. Microsoft Access is one of those programs that is installed on most computers, but few people ever receive training on how to use it. The HP Training Center offers Microsoft Access 2003: Introduction, a FREE online course that begins Thursday, October 12. If you do not own Office, you can download a FREE trial version.

Once you are familiar with the Access interface you can practice writing Structure Query Language (SQL) statements. The ability to understand and implement SQL statements is a core skill required for transforming a static website into a data-driven website. W3Schools offers FREE SQL Tutorial.
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Monday, October 02, 2006

Boston Market -- 4th Quarter, 2006

"Online Job Demand" in Boston rose to its highest level in August following two months of seasonally reduced activity according to the Monster Local Employment Index (pdf). "Double-digit year-over-year growth rates in online job activity for management, business and financial operations, creative, IT and science occupations suggest that the Boston metropolitan area remains a hot market for professional jobseekers," according to a company press release.

An analysis of the Boston area Web technology job market reveals the following:
  • High demand -- database skills (SQL)
  • Moderate demand -- programming skills (ASP, JavaScript & ASP.NET)
  • Low demand -- design skills (XHTML, CSS & Flash)
Let me explain how I arrived at this conclusion:

Beantown Web monitors IT jobs (Web-related jobs to be specific) on a monthly basis via the "Boston Market" series of postings. At the beginning of every quarter Beantown Web conducts a more thorough TACK analysis. TACK stands for Tools, Acronyms, Containers, and Knowledge:
  • Tools -- software programs used in Web design and development
  • Acronyms -- languages used in Web design and development
  • Containers -- database programs used to store information
  • Knowledge -- certifications that indicate proficiency in a specific technology area
One way to gauge the current job demand is through a keyword search on specific technology skills at selective online job sites. Beantown Web monitors two sites: BostonWorks and Monster. Keywords are then grouped into one of the four TACK categories.

A few of the common keywords associated with Web design and Web development jobs are included in the listings below. The numbers in parentheses indicate the number of job postings that list that keyword in the job description. [ First number: BostonWorks.com ][ Second number: Monster.com ]:

Tools (software)

  • Photoshop [ 76 ][ 236 ]
  • Flash [ 55 ][ 54 ]
  • Dreamweaver [ 49 ][ 75 ]
  • Visual Studio [ 39 ][ 95 ]

Acronyms (languages)

Containers (databases)

Knowledge (certifications)

  • The demand for certified professionals varies by discipline. All things being equal certification helps to distinguish you from your competition. Microsoft Salary Survey reveals that a certification can help get your foot in the door, but advancement depends on experience. An appropriate certification entry point for Web design and Web development professionals is Certified Internet Webmaster (CIW).
Here are a few additional observations from this quarter's analysis:
  • HTML listings are 20 times more prevalent than XHTML listings
  • XML listings are 10 times more prevalent that XHTML listings
  • Closed-source database listings (Oracle & SQL Server) are at least five times more prevalent than open-source database listings (MySQL)

To maneuver your career for future success (TACK through the winds of constant technology change) consider the following four suggestions:

  • HTML -- list HTML on your resume, as well as, XHTML
  • XML -- upgrade your skill set to include XML (XHTML's parent language)
  • SQL -- develop a solid understanding how to access data from a database
  • JavaScript -- develop a solid understanding of basic programming skills

Here are two recommended training courses for October:

Both courses are available for FREE compliments of the HP Learning Center. Classes begin Thursday, October 12.
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Friday, September 29, 2006

New England Technology Fast 50

The annual New England Technology Fast 50 ranks technology, media, telecommunications and life sciences companies located in New England by revenue growth over five years.

This year's Fast 50 marks the program's 10th anniversary -- a period that corresponds to the Tech Bubble, Bust and Recovery. Several companies on this year's list are notable for their stellar repeat performances.

Seven consecutive appearances:
Six consecutive appearances:
A special category called "Rising Star" recognizes the fastest growing technology, media, telecommunications and life sciences company based on revenue growth over three years (2003 - 2005). This year's "Rising Star":
If you are in the job market and have solid technology skills and experience, then the Fast 50 is a good place to focus your search. Fast growing technology companies generally need fast moving technology professionals to help them grow.

The complete New England Technology Fast 50 company ranking follows:
  1. Litle & Co. (Lowell)
  2. Arbor Networks, Inc. (Lexington)
  3. Compete, Inc. (Boston)
  4. Idenix Pharmaceuticals (Cambridge)
  5. Data Intensity, Inc. (Waltham)
  6. Constant Contact (Waltham)
  7. Agiltron, Inc. (Woburn)
  8. Evergreen Solar, Inc. (Marlboro)
  9. Coley Pharmaceutical Group, Inc. (Wellesley)
  10. Picis Inc. (Wakefield)
  11. athenahealth, Inc. (Watertown)
  12. Salary.com, Inc. (Waltham)
  13. Vistaprint (Lexington)
  14. CardioTech International, Inc. (Wilmington)
  15. Jets International (Quincy)
  16. iRobot Corporation (Burlington)
  17. NeuroMetrix, Inc. (Waltham)
  18. Inverness Medical Innovations, Inc. (Waltham)
  19. Cubist Pharmaceuticals, Inc. (Lexington)
  20. ImmunoGen, Inc. (Cambridge)
  21. OpenPages, Inc. (Waltham)
  22. Click Tactics, Inc. (Waltham)
  23. Network Engines, Inc. (Canton)
  24. Infoscitex Corporation (Waltham)
  25. Buyerzone.com, Inc. (Watertown)
  26. Smarter Living, Inc. (Charlestown)
  27. ITA Software, Inc. (Cambridge)
  28. ViaCell, Inc. (Cambridge)
  29. BridgeLine Software, Inc. (Woburn)
  30. Double-Take Software (Southborough)
  31. Curis, Inc. (Cambridge)
  32. Sentillion, Inc. (Andover)
  33. Sepracor Inc. (Marlborough)
  34. Deploy Solutions, Inc. (Auburndale)
  35. Outcome Sciences, Inc. (Cambridge)
  36. InteQ Corporation (Bedford)
  37. Palomar Medical Technologies, Inc. (Burlington)
  38. Virtusa Corporation (Westborough)
  39. Matritech, Inc. (Newton)
  40. Clinical Data, Inc. (Newton)
  41. Repligen Corporation (Waltham)
  42. iCAD, Inc. (Nashua, NH)
  43. Eze Castle Software (Boston)
  44. Unica Corporation (Waltham)
  45. Nucryst Pharmaceuticals Corp. (Wakefield)
  46. Nuance Communications, Inc. (Burlington)
  47. Bentley Pharmaceuticals, Inc. (Exeter, NH)
  48. IPG Photonics Corporation (Oxford)
  49. eCopy, Inc. (Nashua, NH)
  50. iBasis, Inc. (Burlington)
The Technology Fast 50 program is presented by Deloitte & Touche, Mass High Tech, and others.
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Tuesday, September 19, 2006

OneWebDay

Friday September 22 marks the inaugural OneWebDay. According to the event organizer, "If you can't imagine life without the Web, you should celebrate OneWebDay, because it really has changed everything."

Susan Crawford, OneWebDay organizer, envisions holding worldwide celebrations similar to Earth Day events. This year's events will be concentrated in Boston and New York and in other cities across the United States and around the world.

The Boston event will feature the inventor of the World Wide Web, Tim Berners-Lee. The New York City event will feature Craig's List founder, Craig Newmark.

Organizers are encouraging people to do the following:
  • upload videos for viewing on Dabble.com
  • post photos to Flickr for a giant online collage (see FAQ for details)
  • blog about what they are doing to mark the occasion and explain how the Web has changed their lives (see FAQ for details)
If you live in the greater Boston area and want to have lunch in Cambridge with the man who made the Web possible, then access the OneWebDay wiki for details. Lunch includes free pizza and beer.

Update from the Boston event coordinator:

PLEASE NOTE: Tim Berners-Lee will NOT be in attendance; we'll be recording a short video with our thanks to share with him online.

Note: Access a review of the day's activities at TechWeb.
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Monday, September 18, 2006

Economic Outlook -- Cloudy Skies

Three surveys released in the past week reveal a slowing in the U.S. economy.

CEO Economic Outlook Survey

This survey reveals that the pace of growth in the U.S. economy is slowing, but is still positive. The survey's key findings for the next six months include the following question of Chief Executive Officers:

"How do you expect your company's U.S. employment to change in the next six months?"
  • increase -- 32%
  • no change -- 39%
  • decrease -- 29%
Basically, just as many companies will be hiring as will be firing workers over the next six months.

The CEO Economic Outlook Survey is conducted by the Business Roundtable, an association of chief executive officers of leading corporations with a combined workforce of more than 10 million employees.

Vistage Confidence Index

This survey reveals the least favorable outlook recorded in the three years of the Index.

"CEOs are already beginning to modestly scale back their plans for future growth of their businesses, as they expect to reduce the pace of investment spending and add slightly fewer new employees during the year ahead."

The Vistage Confidence Index is a compilation of responses from nearly 2,000 CEOs of small- to mid-sized companies. This sector creates 75 percent of all new jobs and generates 50 percent of all national revenue.

Manpower Employment Outlook Survey

This survey is the least pessimistic of the three. It reveals that for the remainder of the year 28% of 14,000 U.S. employers expect to add to their payrolls, while 8% expect to reduce staff levels.

"Employers in most major labor markets expect to hire in the fourth quarter at a pace equal to, or stronger than, the same period last year, casting a bit of doubt on popular public sentiment of gloomy days ahead."

The Manpower Employment Outlook Survey is conducted quarterly to measure employers' intentions to increase or decrease the number of employees in their workforce during the next quarter.

Your Strategy

While not a time for panic, it may be a time for prudence.

If you are happy where you are, do your best to make sure you are adding genuine value to your organization and pay close attention to your organization's sales performance and growth prospects.

If you see storm clouds on the horizon at your current employer or are actively seeking employment (or employment elsewhere), then now may be the time to step up the pace and focus your energies on creating a new future.
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Friday, September 08, 2006

Microsoft Salary Survey

The average salary in the greater Boston area for information technology (IT) professionals skilled in the implementation of Microsoft technologies exceeds $71,000, slightly above the national average. The average IT worker has 12 years experience. Where does your salary fit into the range? [see Chart 2]

These are just two of the findings released this month in Redmond magazine's 11th annual survey of compensation for Microsoft IT professionals. Nearly 1,300 tech workers responded to the survey. A summary of the results is available online. A FREE comprehensive report is also available.

Experience is one of many factors determining salary as the following list indicates:

  • 1 to 2 years ($47,000)
  • 3 to 5 years ($56,000)
  • 6 to 9 years ($66,000)
  • 10+ year ($81,000)
Job title is another factor determining salary. For example, here are a few job titles along with average base salary:
  • Webmaster/developer/producer ($69,000)
  • Programmer/analyst ($75,000)
  • Database administrator/developer ($80,000)

Expertise in a specific Microsoft skill is also a factor as indicated below:

  • SQL Server ($75,000)
  • Visual Studio ($78,000)

Certification is less of a factor. Obtaining a Microsoft certification can help you gain or maintain expertise, which in turn can get you hired. Once your foot is in the door, experience appears to carry more weight than certification. None-the-less, compensation for individuals with selected Microsoft-specific, web-related certifications were reported as follows:

Of those who held non-Microsoft certifications the compensation results are still quite respectable:

Lastly, the survey reveals that traditional education plays a small factor in compensation. Only slightly more than one-third of those surveyed obtained a four-year degree, but at least half said they attended some college.

Conclusion: Web designers and developers can increase their earning potential by developing expertise in Microsoft-centric technologies to complement their design skills. The following two web-related areas offer the most promise:

  • programming (ASP.NET 2.0)
  • database (SQL Server)
The Boston Market -- May article provides guidance on getting started with these technologies.
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Thursday, September 07, 2006

IT Job Search Survey

Nearly 60 percent of all information technology (IT) workers are currently looking for a new job. Four out of five of these workers say that their campaign is somewhat or very active.

Here are the top reasons for this high percentage of job search activity (percentage of respondents):

  • higher pay (73%)
  • no current advancement opportunity (66%)
  • looking for a new challenge (58%)

This survey of nearly 1,000 IT workers was conducted by the Computing Technology Industry Association (CompTIA). A press release is available summarizing the findings.

These survey results reveal a double-edged opportunity/challenge for active job seekers. The opportunity lies in the fact that job turnover is likely to increase leading to increased availability of positions. The challenge lies in the fact that you will likely be competing with many more highly qualified candidates.

Finding a new job can be simple -- but not easy. The best advice is to consistently implement proven job search strategies. The Boston College Career Center offers the following three solutions as a starting point in structuring your career advancement campaign:

  1. Know what you want
  2. Use a variety of job search strategies
  3. Have as much personal contact with real people as possible

If you are currently in the job market (nearly 60% of you are), then rate yourself on a scale from 1 (lowest) to 5 (highest) on the following three questions:
  1. Can you articulate the work you are looking for in an "elevator speech?" (1-2-3-4-5)
  2. How many job search strategies are you currently using? (1-2-3-4-5)
  3. How many personal contacts have you scheduled a meeting with this week? (1-2-3-4-5)

Setting aside one hour today to formulate a career advancement strategy based on answers to these three questions can help give you an edge against your competition and move your career one step forward.
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Monday, September 04, 2006

Boston Market -- September

The Monster Local Employment Index for Boston declined for the second month in a row in July. However, it is likely that the Boston area slide is seasonal and temporary. Next month's Boston Market analysis will provide a clearer picture.

However, the Monster National Employment Index for August rebounded sharply and stands 22 percent higher than this time last year.

"After dipping in July, demand for management workers rebounded strongly while online recruitment activity for workers in business and financial operations and IT-related occupations continued trending upwards, suggesting a solid hiring environment for white-collar professionals," according to a Monster press release.

This month's market analysis focuses on the area of "content management." According to Wikipedia content management is "a set of processes and technologies that support the evolutionary life cycle of digital information." Content management is a collaborative process and often consists of the following basic roles and responsibilities:

  • author
  • editor
  • publisher
  • administrator
  • consumer, viewer or guest

A content management system (CMS) is "a computer software system for organizing and facilitating collaborative creation of documents and other content." The system can be a web application used for managing websites and web content. A comparison of content management systems is available from Wikipedia. This comparison provides links to technology options in three categories:

  • free & open source software
  • commercial medium (under $15,000)
  • commercial expensive (over $15,000)

As you will see from the listing of well over 100 vendors, many of which are open source, knowledge of scripting languages (PHP, ASP.NET, etc.) and database management systems (MySQL, Oracle, SQL Server, etc.) is helpful in customizing the content management system.

With so many options how does one decide which CMS to use. The first place to start is by reviewing a survey of five open-source CMS applications and then downloading and installing one of your choice.

Because of the abundance of options available in the marketplace, the number of jobs that list a specific content management system is minimal. However, a general search on "content management" reveals the following listings [ BostonWorks.com ][ Monster.com ]:

  • content management [ 40 ] [ 143 ]
The best training option for September is to focus on developing skills in the underlying technologies that comprise many open-source content management systems: PHP and MySQL. Check out PHP and MySQL: Building Web Applications available from the HP Learning Center. The six-lesson class is FREE and begins Thursday, September 14.
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Friday, August 25, 2006

Enhanced Customer Experience

Online sales are growing five times faster than store sales according to a benchmark study that reveals new trends in online shopping sites. As more companies turn to the Web to generate revenue, web designers and developers should review this study and develop skills to help organizations generate revenue.

"Leading retailers understand that 'customer experience' is the next competitive battleground," according to the study's author. "Ultimately, a company fosters a more loyal customer base, and customers are inclined to spend more." A press release is available from the Cisco's Internet Business Solutions Group. A more detailed analysis entitled Enhanced Customer Experience: A Benchmark Study (pdf) is also available for review.

The study concludes with four suggestions to help internet marketing executives stay ahead of the curve in the battle for the future. These recommendations offer sound advice for any Web professional regardless of whether or not the website currently offers products and services for sale:
  • Keep a vigilant eye on what competitors are offering
  • Stay close to customers to understand their unique needs and preferences
  • Constantly look for better ways to improve the site's ease of use while providing deeper, richer multimedia content
  • Create meaningful ways for shoppers to interact with the company and each other when on the site
Twenty websites were evaluated in the benchmark study including the Top 10 U.S. Web retailers by revenue. Links to each site along with an analysis of the Web technology used at each website are listed below:

In summary the majority of the largest online retailers utilize one of two competing technology clusters as follows:

[Note: Many technologies are easy to detect by their file extension (for example, .jsp, .asp. aspx, etc.) The five sites marked "unknown" may use Java or some other technology I am not familiar with.]

Web designers and developers who wish to position themselves for career opportunities as online retailing continues to expand at a rate of 20 percent per year would do well to learn one of the four technologies listed above. Access Boston Market -- July for links to job opportunities for Web professionals with knowledge and experience using these skills.
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